Kose expectation through the international market to break the predicament

The company is currently the main market in the asia-pacific region and the United States, and they will focus on the next great potential of China, South Korea and other Asian developing countries, in order to make up the weakness in the Japanese market. Company plans next year in China, South Korea, two new markets to raise its turnover percentage, at least at the same time also to create brand awareness. In addition to China, kose also took aim at the Thailand, Malaysia, Singapore, Taiwan, etc. High speed development of the market in the asia-pacific region. Company President xiao Lin and jung believed that the new marketing strategy is a major change for kose, but the important thing is that the move will really help enterprises to improve the present state of the economy and broaden the scope of business. About % sales kose currently comes from the international market, and xiao Lin and handsome in an interview with reporters said he hopes that share at least until the end of the year can improve to %. At the end of the last fiscal year, the company has said in hopes to promote sales to the point, reached billion yen. For a long time, kose are focused on developing a broader international market, the latest sales target is showed greater ambitions. Years, kose announced a joint venture, the latter's brand rimmel introduced into China, so that the brand of colour makeup products can China production and sales. And in the early years, kose has bid cosmetic brand gerber, but eventually lost to rivals Kao. Kose, there are a series of world famous products, including sobriety, snow muscle are popular in the us market.