In the second quarter of cosmetics network search index to release the public is still hot

Data centre for the study of baidu search report recently published in the second quarter of this year the cosmetics industry, through analyzing some data, the report pointed out that the overall development of the industry and the classification of some development prospect forecast. According to the report, the mask over clean face product category become the netizen consumer the first demand of cosmetics category. In the second quarter of this year, the average daily cosmetics industry search index, compared with the previous quarter. Two percentage points. , according to the report in mid-june to almost at the same time, each big electric business enterprises of promotional activities to promote cosmetics search index soared, second quarter industry the peak search index is also formed in this period. Electricity sales of the main items are household appliances, digital products, clothing and cosmetics. Electricity sales promotion can directly make cosmetics industry search index. Chun xia season prompted netizens to buy cosmetics, seasons alternately sunscreen whitening cosmetics search index has a great increase in May. Internet users the most commonly used search keywords is 'product', search ratio as high as. %。 Word of mouth, evaluation of the brand for the first time become the most concern for consumers choose products. This suggests that consumers are no longer blindly believe in brand and higher reputation instead of choose and buy the product. This shift also prompted merchants have to pay attention to product of word of mouth marketing, make brand model has no matter with the past simple, if you don't pay attention to their own sales products market evaluation and feedback of consumers, products may be eliminated by the market soon. Netizens to cosmetics attention places remained in the first quarter. Public attention cosmetics is still relatively high-end cosmetics is high, and the attention of the mass cosmetics is this quarter is more than nearly cleared in a high-end cosmetics. Lower-tier cities consumers to the attention of the mass cosmetics is far higher than the high-end cosmetics, and domestic lower-tier cities total quantity is far more than the first-tier cities. Mask to become people's demand for cosmetics, this means that people's skin care concept gradually thorough, the demand for skin care level increased. Edit: small xing: anhui