In 2017 the global cosmetics OEM market environment situation analysis interpretation ( ）

Cosmetics consumers did not change the purchase behavior in crisis, also did not reduce the value evaluation of cosmetics, to say the consumer enthusiasm for cosmetics is higher than in the past, cosmetics market as an innovation driven features obvious a seller's market, consumers are willing to pay for the high quality and effective product and. By 2017 the global cosmetics market size of about 215. 7 billion euros, compared with four global market scale. 7%. 2007 - 2017 global cosmetics market size charts source: l 'oreal group, intelligence research consulting and related report: intelligence research advisory issued the '2018 - Analysis and prediction of cosmetics OEM industry in China market in 2024 and development trend of the research report, the asia-pacific market is the world's largest cosmetics consumer market, followed by Western Europe, North America, Latin America region, cosmetics market in the asia-pacific region to reach 798 in 2017. 0. 6 billion euros, accounting for 37% of the world's total in the same period; Western Europe market size for 388. 2. 6 billion euros, 18%; The north American market size for 539. Of 2. 5 billion euros, accounted for 25%. In 2017, global cosmetics market scale contrast each area ( Units: billion euros) Source: 2010 - l 'oreal group Cosmetics market size in each region of the 2017 global trends of source: l 'oreal group and from the product category, skin care products, hair care products and cosmetics is still the largest demand. Global skincare market scale in 2017 to 798. 37% of the total 100 million euros, accounting for cosmetics market; Hair care products market size for 474. 500 million euros, 22%; Cosmetics market size for 409. 800 million euros, 19%; Perfume market size for 258. 800 million euros, accounting for 12% of the total market. In 2017 the global cosmetics products segment market scale contrast ( Units: billion euros) Source: 2010 - l 'oreal group 2017 global cosmetics each subdivided market share the product trend change source: l 'oreal group, the dominance of multinational companies will not be able to shake it with powerful r&d ability, brand and marketing ability, cosmetics industry leading position, on top of the top of the company, in turn, is l 'oreal, procter & gamble, unilever, estee lauder and shiseido, a combined 43 of global market share. 9%. Europe and the United States, the enterprise to lead the global beauty concept and direction of industrial development, in the foreseeable future this pattern will continue. A high degree of brand concentration in mature markets such as Canada cosmetics market, procter & gamble, l 'oreal and revlon three major brands combined accounted for 80%. 2011 - In 2017 the global cosmetics industry TOP5 sales revenue ( Billions of dollars) Source: l 'oreal group


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