Imported international brands of cosmetics is driving down the trend of The Times

According to media reports, imported cosmetics will be in for a price trend, this is not something exciting, is that many consumers are looking forward to already a long time, actually lowers himself imported cosmetics is the trend of The Times. From Europe and the United States since the high-end products to enter the Chinese market, has been maintained a high profile business model, these imported cosmetics are located in prime locations, advertising is make star endorsement, of course the price also is stupefying, such high-profile continues today, even in years, China's cosmetics tariffs, the imported cosmetics is still will cost increased % - — % is still high, but facts have proved that such a high-profile business model is not suitable for the sales of imported cosmetics in China. It is reported that some European and American brands of products, their localization consciousness is not strong, but also for the overseas market reaction speed is very slow, and the impact of electricity over the years, the situation is really a big international brand cosmetics increasingly difficult. And in years, there is a lot of imported cosmetics companies by the performance of the 'Waterloo', although these imported cosmetics in China's annual sales in the continual growth, but growth rate in obvious narrow, this is the result of companies do not want to see, some big brands, sales quota in China dropped out of the digits for the first time. Then there is the amount of these big brand in China sales growth rate in the narrow, but Chinese consumers in the global cosmetics and luxury goods consumption is constantly rising, the consumers of luxury goods in mainland China last year rose % of consumption, China's consumers of luxury goods consumption total scale of global luxury consumption % of total scale, such a group of Numbers have to let these imported international brands. They finally realized that not Chinese consumers' spending power is low, but they don't like in the Chinese market to buy foreign products, the high cold like to buy these high-end products abroad. Edit: wang: Beijing