Imported cosmetics price 'much cry and little wool' consumers less fun varieties

by:Lisson     2020-11-25
According to the labor report 'report, the Spring Festival approaching, imported cosmetics collective price boom ushered in the round, depreciate reason claims to be in response to the Ministry of Finance announced last year on the cosmetics import link tax adjustment notice. However, the reporter visited the market found that some brands while early reduction campaign is not weak, but specific to the item number is not much, that involves the reduction is not big. Price products category, according to a statement from the pricing of elegant shi landai limited since (date) (month) (year) cut its brands, including estee lauder, clinique, incarnate, barbie wave lang, Joe, TomFord and fairy MichaelKors the suggested retail price of some cosmetics and fragrance products, involved more than one item, the largest decline up to %. Meanwhile, amore Pacific group also announced that since February 2nd cut lips and eye cosmetics, nail polish and cosmetics retail price of the product. Reduction in orange, innisfree, yidi house of four brands, snow show a sheet is tasted, cut for % - %。 Reporters visited Shanghai stores department store to see more, is not limited to the brand, including Christian dior, lancome, l 'oreal, YSL, armani brands such as part of the goods has the price, but reporters found that the price product category limitation is bigger, almost all of the brand's main products for the foundation product prices. For example, estee lauder platinum luxury pet by mining foundation from the yuan down to yuan, cheap yuan, drop %; Dior several foundation product price cut, also one of the star product source with constant powdery cake price yuan, drop %. In addition, the powder products in the reduction of the largest, is the charm's custom and flawless foundation, from the yuan down to yuan, drop %. Reporter discovery, in addition to the foundation, other price mostly focused on products such as lipstick, eyeliner, eyebrow pencil, but in almost every category in the same brand only a specified item price, and price limit is highest do not exceed RMB. 'The price is not much, the whole shop is three,' according to the staff of the new world mall l 'oreal counters on the ground floor, the brand is a product of mascara, one eyebrow pencil and a liquid eyeliner, adjusted the price of RMB, dollars and yuan, respectively, and were only four yuan before the adjustment. Consumption tax cut is not the only reason the reporter understands, in view of the pricing, cosmetics companies have designed the complicated system of prices. Not all fall, but some drop some not, different brands of the same group drop is different also. And choose which item price cut, and accurate to single-digit decline, etc. , through repeated accounts and combined with multiple factors such as the psychology of the market, the government thinking and decision. In fact, the adjustment of the tax policies in China always affects the nerve of the imported cosmetics enterprises, and promote its continuous adjustment and improvement of market price system in China. (date) (month) (year), China's import tariff rate of the product decreased from % to %. , elegant shi landai group, the first announced the product price details, then reduce the price of the products include estee lauder brand 'little brown bottle' series, clinique brand 'effective skin care trilogy' series, such as drop concentrated around %. Since then, lancome, rubinstein, shu uemura, biotherm brands such as partial product prices began to fall. Have cosmetic industry told reporters that the consumption tax on imported cosmetics industry the highest taxes, the tax is indeed the industry a good. But in addition to response to the tax adjustment, has nearly % gross margin of colour makeup, there are big price cut space, and the price of a tax may be their opportunity. 'The international cosmetics had long wanted to reduce the price, the reason is nothing more than the Chinese and overseas market price difference is too big, act as purchasing agency for the brand to a lot of trouble, and this year China's market demand is not enough excitement, need to cut prices to stimulate sales. The demand of the high-end, expensive cosmetic brand, price than Volkswagen brand much more urgent. 'She said. Europe and the United States bought ring said no pressure then cut price to buy on sb's behalf the makeup brand market impact? An elder person working on the cosmetic act as purchasing agency in the United States, told reporters that 'nearly one thousand dollars worth of cosmetics by no more than RMB, the strength is much lower than we expected,' and that 'not so hard' prices, in Europe and the United States bought even failed to cause attention. Act as purchasing agency prices, by contrast, Europe and America brand cosmetics is very cost-effective, sometimes buying a product that could save after yuan even thousands of yuan. 'Want to shake the position of the cosmetic act as purchasing agency unless slashed prices in the domestic market, but this doesn't seem to be too easy to implement. 'She said. And Europe and the United States bought ring is different is that the south Korean cosmetics shop of domestic price let a group of south Korean act as purchasing agency with the 'tension'. 'I didn't think south Korean cosmetics this will reduce the price. 'Take advantage of this excellent tour guide work and many years part-time of South Korea's behalf Chen told reporters,' south Korean cosmetics is cheaper, such as orange, yidi house, etc. , of the spread of the two countries are relatively small, if South Korea's Chinese customers looking for special act as purchasing agency, considering, such as freight, act as purchasing agency as compared with domestic counters, they tend to save too much. '' such as a client order just a mask, I take cost in South Korea, domestic counters are sold, the middle price difference is not much, he gains is a hard fee. 'She said, spreads narrowed if domestic and South Korea, then the act as purchasing agency can only turn to the main selling Korean high-end cosmetics. Editor: huang rui
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