Imported cosmetics OEM
by:Lisson
2020-11-25
As foreign brand cosmetics will in the end product into the Chinese market trend, imported cosmetics 'branded' phenomenon has become increasingly serious, a lot of second - and third-tier brands imported cosmetics are sold under a glimmer of brand in China.
It is understood that the price of imported cosmetics are increasing, but not all of these products for the first-line brand.
As long as the product packaging seemingly high-end foreign logo, many consumers will think the product is upscale, for imported cosmetics 'branded' opportunities.
Tend to import the examination and approval system trouble, many businesses in order to replenish onr's stock, as soon as possible to bypass the proper channels, through the proper way to import cosmetics, this also to foreign lower-tier cosmetics 'shoddy' provides the convenience.
Experts said that the current international brand of cosmetics are from high-end to penetrate in the end, the competitiveness of domestic brands in the low-end market is also facing serious test.
So, in this grim situation, how the local cosmetics to keep status?
Industry experts believe that facing the problem now is not worried about supplant domestic brands are imported cosmetics brand, but how to enhance the core competitiveness of domestic products and products contain the content of science and technology.
In fact, from the point of view of product quality, Chinese brand is enough with foreign brands.
But the competition of domestic brands in the domestic and foreign enterprises are not to stand out, the reason is lack of cosmetic products with Chinese characteristics.
Fortunately, many domestic brands now began to increase investment in research and development, actively explore with the aid of traditional Chinese medicine, traditional, develop products with Chinese characteristics, in order to occupy the advantage in the competition.
The future development trend of the domestic cosmetics may have new change, let's wait and see.
Editor: Johnny
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