Good packaging design should satisfy the three basic psychological of consumers

Good packaging design to meet consumers' three basic psychological good packaging design to meet consumers' three basic psychological

for packaging design, more need to meet the requirements of consumers, from the view of consumer packaging design is the most appropriate. So, how to make their packaging design more attractive to consumers? Actually, in the process of design, we should more understand the basic psychology, consumer can be at the time of design more meet the requirements of consumers.
1, attract attention and interest. Good sales package of design is often to the public in order to direct visual impact. Easy to draw public attention and induce their interest, to arouse the purchase desire and motivation. Purchasing psychology in general can be divided into cognitive process, emotional process and three stages in decision-making, cognition from the beginning of the attention, also is the foundation of the whole process of purchasing psychology, pay attention to is divided into voluntary attention and has no intention of attention. The survey suggests that Chinese super market in 62. 6% of the customers are in the absence of purchases of shopping, and the buying habits of people across the country have accounted for 54. 9%, in their eyes, for most products, product packaging, packaging products. Packaging is the shadow of the goods, or in the absence of a reference information is under the condition of quality, price is roughly same, the unique design of the packing can attract consumer attention and interest, into the scope of consumer choice, the color is the first visual elements of packaging. Customer's sense of the commodity is colour first, followed by shape. More attractive than the shape and colour. Customers in the first 20 seconds, contact commodity color sense is 80%, form sense is 20%; In 20 seconds to 30 minutes, color sense is 60%, the shape is 40%. Determination showed that shoppers are used to observe each kind of goods time at 0. 25 seconds, the 0. 25 seconds glance determines whether consumers will from has no intention of attention into voluntary attention. So commodity packaging design must pay attention to 'color' deprive a person, by stimulating visual evoked lenovo, which affects people evaluation and purchase of goods. The colour of the packaging, of course, corresponds to a purpose and character of the goods.
2, promote the cognition of goods form commodity image. Sales packaging through the visual graphics ( Graphics including type design, painting and photography) Or some visible transparent and open window of physical commodities packaging produce trust and retain more easily than general advertising impression. Have a test to the same quantity and quality of asparagus, an outfit in the visible glass bottle, another in invisible in the jar. The former price is higher than the latter, but sales in the market is better than the latter. This shows that real sales in the market is better than the latter. This shows that real product image has a strong appeal. So generally leave the graphics in the sales packaging design, and the content of the packets is the largest part in the graphics, followed by the text. Graphics can also be the work of product for specific, metaphor, symbol and lenovo, make graphics goods characteristic of a magnifying glass. The modern sales packaging integrating protection, performance and xu. As well as trademark, it is also a kind of perceptual cues. In providing information on this point, the packing is one of the basis of product differentiation, while the quality of the goods is not easy to distinguish from the product itself, people often judge for packaging. It can not only indicate the trademark, name, and the quality of the product, introduce effects of the product and use, also can show the image of the enterprise. Consumers through packing will be in a short period of time to receive information about the products. As a result, the psychological needs of target customers properly increase the relevant information capacity can make goods more attractive. In the packaging of the numerous information is most commonly chosen in: trademark, name of commodity, price, specifications, flavor, storage requirements and address, etc.
3, meet the demand of social psychology. The modelling of sales packaging, material qualitative, graphics and text image has a direct effect on formation of the public's goods. This use is based on social psychology and association for mediation. Exquisite packaging cause upscale boutique lenovo, plain packaging is easy to arouse the feeling of the economical. In the design of the psychological association also is very subtle. Such as wine bottle can spin cover gasket, far more convenient than traditional cork lid open, and, with the LIDS can also easily block again. But affected by long-term historical tradition, people used to associate good wine with a cork, as the difference between a rare wine and cheap with different perceptual cues. And as food vacuum plastic packaging makes a person feel convenient health, pharmaceutical aluminum foil packaging are to be believed, let a person feel science and hardware product packaging is reliable in quality. So the modelling of packaging and materials should accord with people's social psychology, aptly shows the characteristics of goods, can act as a sales promotion effect. Exquisite luxuriant commodity packaging can also stimulate the social needs of the buyer, let them with the commodity was increased at the same time their identity, which reflects the value function of commodity packaging. Conversion table packaging printing knowledge