Gather beauty is superior: strong brand class to convert the user
by:Lisson
2020-11-25
According to the latest release of the cosmetics industry network behavior audience analysis report, according to data from the facial skin care to.
% share occupies the top hairdressing and cosmetics, the highest user attention or Europe and the United States department of the brand, to achieve.
%。
Gather beauty is superior the relevant person in charge of marketing, says this situation with our country's economic prosperity and people's rich will lead the public to the pursuit of beauty and desire, beauty from the beginning of the facial skin, therefore, facial skin care products has become the first Chinese cosmetics online demand is expected, not surprising.
And Europe and the United States department of cosmetics in addition to high sexual price, its long development history is also a reason, netizens attention, however, relatively speaking, Japan and South Korea is more suitable for Asian skin cosmetics, in recent years in the development of the market also is pretty good.
Reporter found in gather beauty is superior's website, at present its shelf products, facial skin care products can be called as the first category, not only on the front page of mall first screen, but also subdivided into cleansing and lotion, lotion, eye care and so on dozens of subdivision category, convenient for customers to find what you need products.
In addition, according to reporter understanding, gather beauty is superior to the customer to create a pleasant genuine new shopping experience.
The personage inside course of study says, electric business platform at present in large capital and large logistics, vertical electric business category are more likely to break his own market, compared with the large comprehensive electric business, their specialization will lead to more long-term development.
Represented by gather beauty is superior quality vertical electrical business will have more energy to spend on the respective category segment, can be more fully excavated subdivision industry online energy, depth of cultivating consumers' shopping habits.
Gather beauty is superior the relevant person in charge of the said, in view of the customer purchasing power is stronger, we not only luxury conference line channel, but also introduced a strong consumer demand from mother to child zone and zone health food.
These measures are to better meet the diversified needs of consumers.
Edit: jingjing
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