Estee lauder will push the new brand Qsiao gravity on the Chinese market

Many multinational companies have its popular and mature brand into the Chinese market, and has a certain market, but to deeper into the China market, will often choose to create one or two new products for the domestic market, attract more consumers. But estee lauder group has developed the idea, according to the Asian market, especially in the Chinese market research and development to build a new brand. Estee lauder group because of its popular clinique brand, estee lauder, barbie is famous for its wave lang. The next chief executive method to bridge the & #; Freda announced that next month will launch a hybrid combination of east and west Osiao cosmetic brands. The brand for Asian consumer brands. Osiao proprietary formulation is rich in ginseng, Chinese herbal element, but the product bottle is the English name, that is the imported products. Freda intends to build China into a the company's second-largest market, Buddha emphasized the radar Osiao local advantage, says this is the researcher takes years to develop and estee lauder, from Hong Kong, China, Japan, South Korea, thousands of women have received Osiao skin test, without any problems. The relevant person in charge of estee lauder companies also said that protect skin to taste is the most important product type Asian customers, their r&d centers in China will be further defined the development trend of the future, helping to shape the Osiao brand concept. Edit: jingjing