Estee lauder purchase SMASHBOX young new clients

Estee lauder companies announced that has signed a definitive agreement, will acquire inspiration from the studio, located in the United States in Los Angeles, California private high-end cosmetics company SMASH - BOX, the acquisition is expected to be completed this exergue. Although did not disclose the specific content of the deal, but the estee lauder companies, said the deal with merger expenses, the deal is expected to increase the company's fiscal year earnings. It is understood that SMASHBOX cosmetics company by the cosmetics industry legend Max Factor of two great-grandchildren Dean and DavisFactor founded in the year, two brothers inspired by a studio, decided to create a unique cosmetics brand, meet the strict requirements of professional photography. Over the years, SMASH - BOX has gradually become a hugely successful high-end cosmetics brand, high performance and in particular the sales channels. At present, the main of SMASHBOX sales concentrated in North America. Estee lauder companies executive chairman William P. Lauder said: 'the estee Lauder companies for a long time we can find a unique positioning is one of the advantages of brand, and cultivate, promote its development, fully tap its growth potential. 'Estee lauder companies, President and chief executive of Fabrizio Freda, said:' the SMASHBOX to join our brand series, helps to improve our position in the global high-end cosmetics special marketing channels, increase our product category, enhance our strength in the field of digital media and TV direct sales. SMASHBOX good momentum of development has injected new vitality for us, we believe that this brand will help for the estee lauder companies attract young new customers around the world. ”