Estee Lauder practices green packaging

It has to be said that many consumers buy a certain product for the 'appearance'. However, as the consumption of beauty cosmetics has become more rational, many consumers have begun to look at the products themselves through cosmetic packaging and publicity. Packaging concepts such as environmental protection, minimalism, and recycling have begun to be recognized by the younger generation of consumers.


Walking into the cosmetics counters of large shopping malls, a dazzling array of packaging bottles are presented to consumers one by one. The light projected from above hits the showcase, and the product shines more and more. It has to be said that many consumers buy a certain product for the 'appearance'. But more and more consumers are discovering that the cosmetic products they buy are suspected of 'overpacking'. At the same time, packaging concepts such as environmental protection, minimalism, and recycling have begun to be recognized by the younger generation of consumers.

According to Global Cosmetics News (Global Cosmetics News), according to a report published by the architecture and design magazine DeZeen, Guatemalan designer Elena Amato in Central America uses bacterial cellulose to create plastic instead of packaging paper for personal care products.

These papers are a combination of water, bacteria and yeast cultures (by-products of Kombucha). They have similar properties to paper and plastics. They can be naturally degraded, and the paper can be glued together with only water. It is designed to wrap and seal various containers, which can be used to hold personal care products, such as moisturizing lotions.

The cellulose produced by bacteria is called 'bacterial cellulose' or 'microbial cellulose', and has become one of the research hotspots of biological materials at home and abroad. Bacterial cellulose has a unique ultra-fine network fiber structure, extremely pure texture, strong water absorption, high crystallinity, high degree of polymerization, and high wet strength. It has high biological adaptability, good biodegradability, adjustable biological performance and other excellent characteristics, and its commercial use is also very broad.

On many levels, the material is sustainable and renewable. The use of limited energy to produce and locally source materials not only greatly improves energy efficiency, but also creates jobs in the region and solves the unemployment problem.

'At present, our economy mainly relies on a linear, unsustainable'collection-manufacture-processing' system.' Amato said in a public report: 'Compared with this kind of economic system, in a circular economy, materials and technology Flow in the integration and regeneration system can better maintain its value.'



In 2018, the world-renowned market research company Mintel released five major global packaging trends that will affect the next few years: environmentally friendly packaging, electronic packaging, clean label 2.0, ocean protection, and modern packaging. Among them, environmentally friendly packaging has gradually become a consensus, which will play an important role in reducing global product waste.


In the cosmetics industry, we can find a large number of sustainable packaging applications in the products of large groups such as Estee Lauder. For example, Origins, a brand of Estee Lauder, has always insisted on green packaging design. Its packaging cartons are all made of environmentally friendly paper certified by the Forest Stewardship Council (FSC), which contains about 50% of recycled fiber. Paper can be recycled 99%; printing inks use UV curing inks or water-based inks to minimize the emissions and residuals of harmful substances during the entire printing production process. Origins also launched an empty bottle recycling campaign. With a certain number of empty cosmetic bottles (unlimited brand), consumers can get cosmetic samples, while Origins sorts and reuses the collected empty bottles.

La Mer (Sea Blue Mystery), also under Estée Lauder, also jointly promoted the 'World Ocean Day' with the marine environmental protection organization, which was officially designated as an official anniversary by the United Nations. La Mer is also working hard on green packaging, launching a commemorative bottle of Ocean Day, calling on everyone to pay attention to protecting the ocean and promoting the concept of environmental protection, which coincides with the global packaging trend released by Mintel.

In the domestic market, domestic skin care brands have adopted simple and portable packaging, and their express boxes can be cut into a storage box along the marked line with scissors.

In addition, many domestic and foreign brands are also actively practicing the concept of environmentally friendly packaging. For example, more than 80% of Herborist's products under Shanghai Jahwa use recyclable and degradable outer packaging, and the cartons are all made of recycled paper; FANCL's cartons and manuals are made of environmentally friendly recycled paper, and the containers are also natural resin materials that can be completely decomposed. ; Brands such as Shiseido and DHC (Die Cui Shi) adopt lightweight and inexpensive replacement packages to support environmental protection.

As society progresses, the market's demand for sustainable packaging will increase. This is not only a way to replace the packaging design, but also reflects the humanistic feelings of the company.