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Enterprise brand packaging design should pay attention to what problem
by：Lisson
2020-11-17
Enterprise brand packaging design should pay attention to what problem should note what problem brand packaging design
in the super, consumers choose to buy the product, usually begins with choosing packaging, therefore, the importance of brand packaging is here, so what kind of brand packaging design is a good packaging design? Reflected in the terminal of the good and bad here is whether to sell goods. From the consumer level is, the brand packaging design can impress consumers.
if you can sell goods? How to achieve this goal? If let brand packaging designers can design out the pack can impress consumers can sell goods? Need specific and detailed. Need a brand packaging process to ensure that the designer can work according to the request of the market.
first, establish industry, for the whole industry, Competing goods) Packaging design for a collection, understand each competitor's brand packaging design, and then issue a perfect competing goods packaging design. This is for the customer and graphic designers to provide packaging design reference, this is the most basic is also important to an essential job;
in the second place, this project issued by the packing design, which is competing goods packaging design according to the market situation and customer comments, the advertising company ( Planning company) According to the comprehensive opinions issued, it is a more valuable instructional designer job scheme file.
the third, the completion of the above two jobs, to work is the collective discussion, also can saying is to brainstorm, but brainstorming is useful really, really bad to say, for outstanding designer or planning, this step is useless, the industry is just as important as talent and hard work, but very talented people, after all, less so for most companies, it is also necessary, this step is the company planning copywriter to finish on the package to give the concept of forming the transcript, for designers, is the brand value through the form of a plane with planning implementation, therefore, a first draft of packaging design came out.
so does that mean the whole packaging design work completed? If the customer is approved, whether can be completed?
for formal creative companies, this is not possible, in line with the responsible attitude to customers, also need to add a step, that is market test experiment.
4, brand packaging design market test experiment. A brand packaging can say in a certain sense, deciding the success or failure of the terminal sales, so you need to consider the color of the consumer preference, packing size or size of popularity, and conveys the brand value on the package product properties, and so on, after the complete packaging, advertising company, Planning company) Together with the customer to complete the test, in the case of conditions have, into the best business super, sales at actual condition to test the popularity, so this step must be to let the consumer take out money to buy in the form of a test, or do not have meaning. Both in the virtual sales conditions ( Not to buy test) Also to be sold on the actual condition, Buy test) To do a comprehensive measure.
after completing the above several stages, in order to be complete, a packaging design cycle for popular on the market, the market is not accepted, the rectification.
for step 4 market test, many companies can't do that, the reason is that a package is popular, in the actual sale, the price is reasonable, also decided to, can do, is the packaging design in the customer at the same time, the price also get involved, otherwise the effect cannot be measured.
this is a strange phenomenon, that is a lot of enterprises to the brand packaging design not value, a casual figure, can accept that oneself like, this is a tragedy, so what are the consequences of short-term behavior, also need not say more. Why would a client for a meal to eat thousands of tens of thousands of dollars are not willing to spend more energy for all consumers to provide a market popular packaging design? Myopia determines the market prospect. Conversion table packaging printing knowledge
in the super, consumers choose to buy the product, usually begins with choosing packaging, therefore, the importance of brand packaging is here, so what kind of brand packaging design is a good packaging design? Reflected in the terminal of the good and bad here is whether to sell goods. From the consumer level is, the brand packaging design can impress consumers.
if you can sell goods? How to achieve this goal? If let brand packaging designers can design out the pack can impress consumers can sell goods? Need specific and detailed. Need a brand packaging process to ensure that the designer can work according to the request of the market.
first, establish industry, for the whole industry, Competing goods) Packaging design for a collection, understand each competitor's brand packaging design, and then issue a perfect competing goods packaging design. This is for the customer and graphic designers to provide packaging design reference, this is the most basic is also important to an essential job;
in the second place, this project issued by the packing design, which is competing goods packaging design according to the market situation and customer comments, the advertising company ( Planning company) According to the comprehensive opinions issued, it is a more valuable instructional designer job scheme file.
the third, the completion of the above two jobs, to work is the collective discussion, also can saying is to brainstorm, but brainstorming is useful really, really bad to say, for outstanding designer or planning, this step is useless, the industry is just as important as talent and hard work, but very talented people, after all, less so for most companies, it is also necessary, this step is the company planning copywriter to finish on the package to give the concept of forming the transcript, for designers, is the brand value through the form of a plane with planning implementation, therefore, a first draft of packaging design came out.
so does that mean the whole packaging design work completed? If the customer is approved, whether can be completed?
for formal creative companies, this is not possible, in line with the responsible attitude to customers, also need to add a step, that is market test experiment.
4, brand packaging design market test experiment. A brand packaging can say in a certain sense, deciding the success or failure of the terminal sales, so you need to consider the color of the consumer preference, packing size or size of popularity, and conveys the brand value on the package product properties, and so on, after the complete packaging, advertising company, Planning company) Together with the customer to complete the test, in the case of conditions have, into the best business super, sales at actual condition to test the popularity, so this step must be to let the consumer take out money to buy in the form of a test, or do not have meaning. Both in the virtual sales conditions ( Not to buy test) Also to be sold on the actual condition, Buy test) To do a comprehensive measure.
after completing the above several stages, in order to be complete, a packaging design cycle for popular on the market, the market is not accepted, the rectification.
for step 4 market test, many companies can't do that, the reason is that a package is popular, in the actual sale, the price is reasonable, also decided to, can do, is the packaging design in the customer at the same time, the price also get involved, otherwise the effect cannot be measured.
this is a strange phenomenon, that is a lot of enterprises to the brand packaging design not value, a casual figure, can accept that oneself like, this is a tragedy, so what are the consequences of short-term behavior, also need not say more. Why would a client for a meal to eat thousands of tens of thousands of dollars are not willing to spend more energy for all consumers to provide a market popular packaging design? Myopia determines the market prospect. Conversion table packaging printing knowledge
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