Electricity the highest margin category of cosmetics

Recently, dangdang announced one thing, to cosmetics sales of large area, this behavior seems to be another big move, appliance merchant crossover Tmall, jingdong, etc before some mainstream electricity also have started to implement cross-border business, split some cosmetics for category as the foundation, have entered the electricity field of cosmetics. This year listed on the alibaba 'local tyrants' have heavily, heavily in wooing cosmetics team also with the brand manufacturers, jingdong, of course, also found a big flow of portal, like tencent can make cosmetics rapid sales growth. When the last month, jingdong mall has announced a big push into the cosmetics industry, estimates that this year, sales of cosmetics class will be increased by more than one hundred percent over the same period. At the same time, the new appearance of amazon, head of China also released some new plan related to expand the category, the category of course that including the cosmetics. According to analyst, jingdong mall, main is C category, has accounted for % of the entire platform, sales and price of C category is very transparent, gross margin is very low, and this actually and rely too much on the losses of jingdong mall C, it seems that jingdong mall to extend the cosmetics is inevitable trend. Plus the cosmetics sales category also belong to the second categories, the types of goods is more, and cosmetics belong to seasonal consumer goods, its consumption frequency after C category, which is one of the reasons that people have to choose cosmetics. Come again from the main electrical contractor in the second quarter's performance will be able to see, and in the electricity business enterprise, the highest gross margin is cosmetics. But now the taobao and Tmall also occupies the make-up class most of the market share. And according to the industry is expected, but the current electricity to the cosmetics industry, its penetration is not able to meet the sales channels, so have already started to design and brand of the industry chain upstream etc, especially online cosmetics fake goods much more special, make electric merchants want to launch the independent brand. Edit: wang: Beijing