E-commerce sales of cosmetics new channels
by:Lisson
2020-11-25
In the past year, the international famous cosmetic brands such as l 'oreal, shiseido and pill beauty of well-known domestic brands are launched an online e-commerce, famous shopping website taobao about the cosmetic products advertising often cycle flashing on the front page.
Once said, head of the international brand, we prepared cosmetics has begun to occupy Chinese virtual market, while another well-known brand regional manager said, relative to the entity shop, the current e-commerce market has entered an unprecedented development, and now we have begun to adjust strategy, decision with the help of a network platform to seize this opportunity to rise.
Last year some of the small and medium-sized enterprises with the aid of the network information transmission effectiveness in time rapidly determine its trajectory, occupy a certain share of industry.
A rough statistics, you can see that on taobao website last year skin care products sales quota growth rate to rise from the previous year.
Percentage, according to the professional analysis, this number will continue to rise, in the future electronic commerce channels in the cosmetics industry has occupies a considerable proportion.
The development of science and technology lead to channels of information dissemination in network now account for a large proportion, more cosmetics industry's rising star but also saw the network marketing disseminated in advance in advance the enterprise promotion, for his own branding public opinion foundation, based on the new media era of network communication by the enterprise, such as through its micro film form for their brand publicity, reflect is the network marketing the important role in modern society, the future through the activities of the network media to promote their brand will be more and more companies of the recognition and support.
Edit: note: henan
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