Cover my husband: how to rapidly occupation professional line market?

Respect of teacher: xiao jun has been silently staring at the teacher's 'word', 'line'. . Teacher modest person's broad mind and the knowledge talented, humor humor and wit all xiao jun. The so-called 'one line' : the teacher every wonderful training, all in the performance of the teacher 'word'. . Xiao jun see a teacher in a hurry, don't have the heart to disturb the teacher, but the problem has been bothering me, so get up the courage to consult cover the teacher a question: in a cosmetic line operation very mature cosmetics brand, Above the domestic regional city basic coverage have counters, Hong Kong star miss Yang caini do image speak) How in the professional line operation? How to do professional line market positioning? How to find a breakthrough? How to rapidly occupation professional line market? （ Note: the good and evil people mixed up professional line market, threshold, fiercely contested, staff quality is good and bad are intermingled, no profession moral, my shallow understanding) Please cover the teacher in spite of being very busy toglance to guide xiao jun. Fierce, cover letter: dear xiao jun teacher: hello! You are my husband, I can accept, with gratitude, because it reflects our friendship. But, you are great, highly praise, strong, no matter how to also dare not good, because, fame is difficult. You as cosmetics marketing expert, I bring forward the question about 'professional cosmetics line', I feel a lot of pressure, because I am not expert on the subject. But, now that you have raised questions to me, then I can talk to discuss the way a little. A, about 'a cosmetic line operation how very mature cosmetics brand in the professional line operation'. My understanding is: the so-called professional line of cosmetics, refers to the cosmetics in the specialization of the number of target market. Therefore, professional operation is best not to comprehensive operation, or want to segmentation, target market is the road long 'cutting marketing' the teacher said. How to 'cut'? A according to the specific circumstances of the beauty industry a knife; Second, we must according to the value of the product positioning; Third, according to the brand reputation, reputation and customer loyalty. This aspect should draw lessons from 'red peach K'. Second, you ask: 'how to do professional line market positioning? 'I think, as a cosmetic line operation very mature cosmetics brand, and more than in the domestic regional urban basic coverage have counters, and Hong Kong star image speak, miss Yang caini does seem brand promotion is very big. In that case, more should choose target market, rather than a comprehensive promotion. Professional cosmetics line, is the beauty industry, beauty salon is 'online' terminal. To the end must be combined with the beauty industry and the specific situation to determine the beauty salon. As you say: beauty and evil people mixed up professional line market, low threshold, fiercely contested, staff quality is good and bad are intermingled, lack of industry and professional ethics. Just think, if the comprehensive promotion, certainly will will also damage the reputation of the brand. Due to the terminal of the good and bad are intermingled Therefore, the selection of terminal to clear standards, limited to take agency system, qualification of agency and the approval agency system, in a word, is not any agent. 'Ruin reputation' marketing even how attractive profits is absolutely not allowed. Because this is not conducive to long-term sustainable development, is not conducive to brand management. Three, you ask: 'how to do professional line market positioning? 'That depends on the overall marketing strategy and policy orientation. In terms of strategic positioning, high-end marketing strategy should be taken. On market positioning, want to have 'first-tier cities are not all the high-end market, secondary cities also have high-end market' concept. On the terminal positioning, also should have 'senior beauty salon is not fully engaged in high-end operation, beauty salon also has high demand' concept. In terms of product strategy, like: should be taken, the combination of the 'star products + Taurus' promotion and business strategy; Chai, 'slaughter dog + encourage young children' marketing strategy; , carry out the above mentioned 'limited agency, the agency system, the qualification approval agency system'; , 'the club + high-end alliance' strategy. In short, marketing depends on the marketing strategy and tactics. Four, you ask: 'how to find a breakthrough? How to rapidly occupation professional line market? 'The two problems do not seem to exist. Because, this product more than 'in the domestic regional urban basic coverage have shoppe, operation of the market's relatively. The key problem lies in the first three. Five, marketing personnel, must have a deep understanding on products, such as the use of the product value, the additional value and extension value. Among them, in a sense, the additional value and extension value is more important than use value. All in all, you have put forward problem is system, can hardly isolated and one-sided practical thinking, and must be systems thinking. Due to limited only to answer these level of himself, for communication. Show myself!