Counter attack toothpaste prices

A few years ago, modest toothpaste market, high end market cold and cheerless, toothpaste toothpaste market is now shows. Toothpaste is no longer the past of not more than RMB daily necessities, the effect of toothpaste is also increasing, no longer limited to moth-proofing, whitening, pure and fresh and oral care now gums, antiallergic function appear constantly. Dozens of dollars of toothpaste can also be found in ordinary shopping bag. The toothpaste prices higher, enhancement effect, illustrates the value of toothpaste ushered in the era of counter attack. Toothpaste is worth counter attack, reflects the consumer's consumption attitude and change the way of market competition. As people's material life rich, also constantly improve people's spiritual needs. Pay more attention to mental quality of life. Research data show that China under the age of adult teeth are sensitive about %, the old man over the age of teeth are sensitive about %. This shows that China accounted for % sensitive teeth problems. Because of the push of the aesthetic and health problems, and more and more effective in the high-end toothpaste on the market. In Colgate and procter & gamble, unilever, multinational companies have its toothpaste products into our country, to acquire a buying spree, local brands but by most local companies still insist on independent development, toothpaste and resisted all aspects of the pressure. Nowadays, toothpaste category segmentation is a trend, and escalating. By subdivision toothpaste category can not only avoid the toothpaste product homogeneity, can also grasp the market demand. Also adapt to consumer demand for products chase chase delicate. Such as yunnan baiyao flagship, gums, oral care, main effect is to YanZi lion ace toothpaste, tea, is the main object oriented smokes, drinks coffee. And Colgate, comfortable guest is unwilling also after people, have launched anti-allergic, gum, YanZi, tea series products, differentiation market segmentation has become a trend. www。 hzpzs。 Net editor: xiao sun editor: note: henan