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Cosmetics store favorite kind of material?
by：Lisson
2020-11-17
Cosmetics store favorite kind of material?
Cosmetics store favorite kind of material?
— — 100 cosmetics store product packaging material status quo survey
under the drive of strong growth in the cosmetics industry, cosmetics packaging market is like a snowball rolling, the greater the what kind of material is the most popular? All kinds of material of cosmetics packaging material proportion? Their respective price range? And the development of new packaging? This for many products and packaging business is still a mystery. In view of this, as in the cosmetics upstream of the supply chain the supply business of heilongjiang, jilin, fujian, anhui, henan, shandong, hunan, hubei, hainan, zhejiang, jiangsu, gansu, investigate the hundred cosmetics stores, to render all kinds of cosmetics packaging materials used in the forefront of the latest market status.
the price, quality, packaging is still the dominant factor
in the 100 stores the shopkeeper cognitive survey, the importance of the product packaging to 56% into the consumer product purchase factors behind the price and quality of the third main factors ( As table 1) 。 Store owner is undoubtedly one of the most close to the consumer cognition, the view represents the industry's most direct voice, and the importance of such data and confirm the packaging material and the necessity of the cognition of packaging market.
in addition, it also can be seen that the price is still the leading consumers to purchase products, the first thing to do, and nowadays domestic business into the face of strategy in these end seems didn't have ideal effect.
in the cosmetic market, glass and plastic undoubtedly become the dominant power, which both around the entire cosmetic packaging industry trends, however, in terms of store this channel is not the case.
the sampling survey all kinds of product packaging in the proportional distribution of the stores, Table 2) , from which it can be seen that store cosmetics packaging material, glass, with its low price and good protection of contents and become the most popular with finished products, packaging materials, easy to 50% of the market. In the cosmetic market performance is not obvious in the acrylic also broke out in great energy won 27% of the market, of course, this has to do with store channels are mainly composed of skin care products, make-up products, such products to the requirement of the texture is very outstanding, this just the deed and the advantage of glass and acrylic. , by contrast, in the washing products widely used in plastics in stores channel performance is not satisfied, only in the account for smaller makeup and cleansing milk has more application category, in the end only get 22% of the market. From the category, protect skin to taste is the focus of the three kinds of main materials for, while the perfume fields because of its to the requirement of material texture, transparency, etc, showing a glass and acrylic double strong ii, colour makeup is basic monopoly by plastic.
in addition, the paper as a product outer packing is only confined to the beauty that is, sea legend, Tibet safflower and other facial mask product, new material such as aluminum bottles and porcelain also almost belongs to a small niche market, and the store managers think in terms of consumer acceptance of these new packaging outlook is not optimistic.
price range differences evident in the
according to the survey, three mainstream packaging except in the field of competition focuses on different their respective product application range also exists certain oneness ( As table 3) The manufacturing cost, this is mainly because different materials, application technology and material characteristics are different.
plastic its costs relative to other two materials costs are relatively cheap, and the domestic application more injection molding and blow molding mature technology is also more common, but the lack of sense of indifference to also make it difficult to undertake high-end cosmetics fields, 10 yuan - 100 yuan range of cosmetic products and some protect skin to taste is the product of choice for business application of plastic. Have a good sense of glass is high-grade cosmetics ( 70 yuan - $300 range) Darling. Cost is relatively higher acrylic is in 100 yuan - glass 500 yuan interval have a certain market space, and the finished product, for three different cost, technology of packaging applications have apparently with ease. Conversion table packaging printing knowledge
— — 100 cosmetics store product packaging material status quo survey
under the drive of strong growth in the cosmetics industry, cosmetics packaging market is like a snowball rolling, the greater the what kind of material is the most popular? All kinds of material of cosmetics packaging material proportion? Their respective price range? And the development of new packaging? This for many products and packaging business is still a mystery. In view of this, as in the cosmetics upstream of the supply chain the supply business of heilongjiang, jilin, fujian, anhui, henan, shandong, hunan, hubei, hainan, zhejiang, jiangsu, gansu, investigate the hundred cosmetics stores, to render all kinds of cosmetics packaging materials used in the forefront of the latest market status.
the price, quality, packaging is still the dominant factor
in the 100 stores the shopkeeper cognitive survey, the importance of the product packaging to 56% into the consumer product purchase factors behind the price and quality of the third main factors ( As table 1) 。 Store owner is undoubtedly one of the most close to the consumer cognition, the view represents the industry's most direct voice, and the importance of such data and confirm the packaging material and the necessity of the cognition of packaging market.
in addition, it also can be seen that the price is still the leading consumers to purchase products, the first thing to do, and nowadays domestic business into the face of strategy in these end seems didn't have ideal effect.
in the cosmetic market, glass and plastic undoubtedly become the dominant power, which both around the entire cosmetic packaging industry trends, however, in terms of store this channel is not the case.
the sampling survey all kinds of product packaging in the proportional distribution of the stores, Table 2) , from which it can be seen that store cosmetics packaging material, glass, with its low price and good protection of contents and become the most popular with finished products, packaging materials, easy to 50% of the market. In the cosmetic market performance is not obvious in the acrylic also broke out in great energy won 27% of the market, of course, this has to do with store channels are mainly composed of skin care products, make-up products, such products to the requirement of the texture is very outstanding, this just the deed and the advantage of glass and acrylic. , by contrast, in the washing products widely used in plastics in stores channel performance is not satisfied, only in the account for smaller makeup and cleansing milk has more application category, in the end only get 22% of the market. From the category, protect skin to taste is the focus of the three kinds of main materials for, while the perfume fields because of its to the requirement of material texture, transparency, etc, showing a glass and acrylic double strong ii, colour makeup is basic monopoly by plastic.
in addition, the paper as a product outer packing is only confined to the beauty that is, sea legend, Tibet safflower and other facial mask product, new material such as aluminum bottles and porcelain also almost belongs to a small niche market, and the store managers think in terms of consumer acceptance of these new packaging outlook is not optimistic.
price range differences evident in the
according to the survey, three mainstream packaging except in the field of competition focuses on different their respective product application range also exists certain oneness ( As table 3) The manufacturing cost, this is mainly because different materials, application technology and material characteristics are different.
plastic its costs relative to other two materials costs are relatively cheap, and the domestic application more injection molding and blow molding mature technology is also more common, but the lack of sense of indifference to also make it difficult to undertake high-end cosmetics fields, 10 yuan - 100 yuan range of cosmetic products and some protect skin to taste is the product of choice for business application of plastic. Have a good sense of glass is high-grade cosmetics ( 70 yuan - $300 range) Darling. Cost is relatively higher acrylic is in 100 yuan - glass 500 yuan interval have a certain market space, and the finished product, for three different cost, technology of packaging applications have apparently with ease. Conversion table packaging printing knowledge
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