Cosmetics's second round of price increase for years

Cosmetics in recently years, the second round of price increases, this reporter visited some stores in the pudong new area, in the visiting journalists found some big cosmetics such as shiseido, perfect have to raise prices. www。 hzpzs。 Small make up to. net, the increase in the price of shiseido products involving partial emulsion, sunscreen and mask. One of the highest gain is a new beauty cream from dollars to yuan, by %. Sunscreen and mask, and other products to rise in the yuan between. The price increases for products of raw materials has gone up, many other brands already raise prices. Summer is off-season, cosmetics consumption of consumer price increase is not too sensitive, many companies will adjust the price at this time. In addition to shiseido, perfect French brand also join the price. Removal of green tea, shea butter, on three series of shower gel, body lotion, hand cream, foot cream did not increase the price, the rest of the products have been price increases, which gains the most is almond series, reach for - RMB yuan, most of the price. Industry insiders told reporters, usually the cosmetics industry are out of season at this time of year to the month is the peak season. Off-season to adjust product price for the coming season to provide a market buffer time, make consumers can accept the fact that rise in price. Remove the sales profit, cosmetics to price adjustment related to brand strategy, also some brand through the way of price to make the brand maintain high status. Now in the cosmetics industry, is cyclical rise in price. Earlier this year, chanel and other brands have a price adjustment, the range between % and %. Chanel as the leading brand in cosmetic ring, its price changes tend to cause other brands to follow up. www。 hzpzs。 Net editor: xiao sun editor: note: henan