Cosmetics report shows: Chinese aesthetic in white

In addition to guangzhou (Reuters) - Wang hua Zhang Xuyi) Baidu in years China's leaders summit on BBS cosmetics company issued the baidu cosmetics wireless report, among them, the cosmetics search surge, whitening products accounted for seventy percent, shows that americans still white as beautiful. The copy of the report using the large data of baidu search engine, analyses the cosmetics category, from regional to age groups, from consumption habits to the class to cosmetics, etc. , to form the cosmetics industry. According to the report, in cosmetics search growth than in previous years, year-on-year growth %; Points category search share of cosmetics, skin care for. %, colour makeup. %, perfume and other less than %. In the skin care effect options, % Chinese women pay attention to white. Baidu distributors college co-founder nwill said, can be seen from the report, skin care is a top female compatriots, whitening, anti-aging is top priority. In the mobile search of skin problems, ranking the first is 'how to make the skin white,' the aesthetics of China 'in white beauty'. Data also showed that % have begun to search after and after makeup, nearly ten percent make-up after for users. In addition, for lack of cognitive and partial luxury fragrance category, consumer is particularly curious to the price; Consumers focus on male perfume and don't understand is far higher than female; Enlightenment class 'ten big perfume brands rank' is that many people are beginning to understand the first step on the category and brand. For many fashion category, films and advertising always has great attraction, perfume is not exceptional also, in the perfume in the professional category, consumers care about the most fragrant scent is mixed. Editor: huang rui