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Cosmetics packaging will go?
by：Lisson
2020-11-25
Cosmetics packaging the initial purpose is to protect the integrity of the inner packing, make it easy to transport, carry and not easy to damage, later to become products bright coat, played a key role of brand visual image.
Now, in the 'eyeball economy', 'face project' and so on under the increasingly enlarged of consumption idea, cosmetics packaging is an over physical attraction, design is too complex, high raw material pollution phenomenon is widespread, and caused serious resource waste and environmental pollution is aggravating.
Cosmetics packaging will go?
on the market many cosmetics is a common phenomenon, cosmetics packaging box volume capacity than inside the bottles within a few times more volume, in order to pursue a in cosmetics packaging 'high quality', 'high', 'high beautiful 'visual effect, in the back of a luxury pay a heavy price. Some tedious cosmetics packaging packaging materials adopted by the raw material may cause great damage to the environment, even the most ordinary paper raw material, also because of the effect of technology become difficult to recycling of harmful material again.
cosmetics phenomenon of excessive packaging is indeed very severe, basically in the field of professional line, more than 10 years of brand, almost all in transition walk contracted type packing, unless it is a very high value-added products. New brand, has formed a brand product, should realize the maximum value of cosmetics packaging is this product can quickly make the terminal consumer attention, and quickly buy the product. Should be in all aspects of the design concept and technology and innovation to achieve this. And should not blindly pursue 'large, gorgeous. '
within the domestic cosmetics packaging market one of the most common and laminating technology turned out to be extinct in foreign cosmetics packaging market. In the domestic cosmetics packaging industry, the vast majority of paper will do a film coating technology, the purpose is to protect the paper, and is taken abroad use paper as far as possible to their original state, do not coated. Of material also comes from inside a kind of oil extract as raw material to produce, and some are in high polluting material. Future cosmetics packaging industry in China will be keeping up with developed countries step by step, gradually eliminate pollution high qualitative material, return to the 'green' advocated by the nearly two years in the industry packaging concept.
although the 'green' packaging concept in domestic comprehensive effect to be difficult, but the shantou kai as cosmetics packaging enterprise, still should do an own strength to advocate the concept of environmental protection, comply with the state to the cosmetics industry increasingly stringent environmental requirements. On the design concept, cosmetics packaging enterprises should communicate with customers as much as possible to do more to give more and better design ideas for customer reference, in the customer set out to do the proposal of products, product planning, cosmetics packaging enterprises should be actively involved in the design of the appropriate, be born, between the needs of customers and the green environmental protection as a bridge, the role of the equilibrium point, rather than in a house.
on the market many cosmetics is a common phenomenon, cosmetics packaging box volume capacity than inside the bottles within a few times more volume, in order to pursue a in cosmetics packaging 'high quality', 'high', 'high beautiful 'visual effect, in the back of a luxury pay a heavy price. Some tedious cosmetics packaging packaging materials adopted by the raw material may cause great damage to the environment, even the most ordinary paper raw material, also because of the effect of technology become difficult to recycling of harmful material again.
cosmetics phenomenon of excessive packaging is indeed very severe, basically in the field of professional line, more than 10 years of brand, almost all in transition walk contracted type packing, unless it is a very high value-added products. New brand, has formed a brand product, should realize the maximum value of cosmetics packaging is this product can quickly make the terminal consumer attention, and quickly buy the product. Should be in all aspects of the design concept and technology and innovation to achieve this. And should not blindly pursue 'large, gorgeous. '
within the domestic cosmetics packaging market one of the most common and laminating technology turned out to be extinct in foreign cosmetics packaging market. In the domestic cosmetics packaging industry, the vast majority of paper will do a film coating technology, the purpose is to protect the paper, and is taken abroad use paper as far as possible to their original state, do not coated. Of material also comes from inside a kind of oil extract as raw material to produce, and some are in high polluting material. Future cosmetics packaging industry in China will be keeping up with developed countries step by step, gradually eliminate pollution high qualitative material, return to the 'green' advocated by the nearly two years in the industry packaging concept.
although the 'green' packaging concept in domestic comprehensive effect to be difficult, but the shantou kai as cosmetics packaging enterprise, still should do an own strength to advocate the concept of environmental protection, comply with the state to the cosmetics industry increasingly stringent environmental requirements. On the design concept, cosmetics packaging enterprises should communicate with customers as much as possible to do more to give more and better design ideas for customer reference, in the customer set out to do the proposal of products, product planning, cosmetics packaging enterprises should be actively involved in the design of the appropriate, be born, between the needs of customers and the green environmental protection as a bridge, the role of the equilibrium point, rather than in a house.
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