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Cosmetics packaging market prospect
by：Lisson
2020-11-18
It is understood that the global cosmetics packaging industry in 2015 the overall valuation of $23 billion (
RMB 115. 6 billion)
。
Latest research shows that from 2014 to 2024, the industry of compound annual growth rate will be stable in 4.
4%.
Among them, the asia-pacific region, the Middle East and Latin America emerging markets such as the beauty of consumers more and more, is considered to be the mainspring of packaging industry growth.
The asia-pacific region is the main source of income of the cosmetic packing market.
In 2016, the region of global 32 of the cosmetic packing market.
5%, over the next few years is expected to maintain the growth.
along with the urbanization, more and more young people have more disposable income, it is also one of the power of growth. Analysis points out: 'packaging innovation may have greater effects on young people, and this part is most main target groups of the cosmetics company. 'In addition, the research shows that the plastic of the expected future cosmetics packaging is still the preferred; However, due to the glass in the application of high-end products is increasing, will occupy important share; Environmental protection is a hot topic in recent years, the packing of the use of paper and wood will also be on the rise.
cosmetics packaging in the future has been a big growth point, in the process of cosmetics packaging design, to pay attention to several aspects:
1, cosmetic packing a lot of fun. On the interesting, as the main cosmetics market consumption of female consumers, a lot of people has the potential to the demand of product packaging standards. How interesting? Can through the design, make the sense that gives a look of. Such as favorite cartoon characters are printed on the packaging, packaging, anthropomorphic, quasi materialized strange shape, packaging, colour is gorgeous, and so on all can stimulate the desire of consumers.
2, concise: usually easy to highlight the product of cosmetics packaging design is concise and easy style of plain and neat, elegant, has the quality of visual perception.
3, practicability: if some cosmetics outsourcing material can do it in the product after another other storage, adornment effect, also can give the product.
4, environmental protection, green wave not only should reflect on the natural ingredients to add, but also reflect on the development of cosmetics packaging materials design. Cosmetics packaging design personnel in the work to take into account the will is not only the protection of packaging materials, the material should be taken into account can be maximum recycling, and not in the material really how much use value, but reflect the enterprise to the social sense of responsibility, is the enterprise image to the big problem. Environmental protection is a need of social development.
along with the urbanization, more and more young people have more disposable income, it is also one of the power of growth. Analysis points out: 'packaging innovation may have greater effects on young people, and this part is most main target groups of the cosmetics company. 'In addition, the research shows that the plastic of the expected future cosmetics packaging is still the preferred; However, due to the glass in the application of high-end products is increasing, will occupy important share; Environmental protection is a hot topic in recent years, the packing of the use of paper and wood will also be on the rise.
cosmetics packaging in the future has been a big growth point, in the process of cosmetics packaging design, to pay attention to several aspects:
1, cosmetic packing a lot of fun. On the interesting, as the main cosmetics market consumption of female consumers, a lot of people has the potential to the demand of product packaging standards. How interesting? Can through the design, make the sense that gives a look of. Such as favorite cartoon characters are printed on the packaging, packaging, anthropomorphic, quasi materialized strange shape, packaging, colour is gorgeous, and so on all can stimulate the desire of consumers.
2, concise: usually easy to highlight the product of cosmetics packaging design is concise and easy style of plain and neat, elegant, has the quality of visual perception.
3, practicability: if some cosmetics outsourcing material can do it in the product after another other storage, adornment effect, also can give the product.
4, environmental protection, green wave not only should reflect on the natural ingredients to add, but also reflect on the development of cosmetics packaging materials design. Cosmetics packaging design personnel in the work to take into account the will is not only the protection of packaging materials, the material should be taken into account can be maximum recycling, and not in the material really how much use value, but reflect the enterprise to the social sense of responsibility, is the enterprise image to the big problem. Environmental protection is a need of social development.
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