Cosmetics packaging individuation

by:Lisson     2020-11-17
Cosmetics packaging personalized cosmetic packaging personalized

for novel cosmetic products, if the new cosmetics packaging, then have influence on customers will be greatly enhanced. Another novel packing can be a very ordinary cosmetics products ornament and attractiveness.
in the market for personal cosmetic skin care products and perfume, packaging has become a retail shelves can quickly lock are the important factors of consumer attention. Because contemporary consumers of cosmetics packaging design, packaging design, cosmetics bottle type design aesthetic is higher and higher also, by understanding, from the mass market to upscale department store, from glass to plastic bottles, perfume and cosmetics marketers increasingly pay attention to the innovation and novelty of the packing. Intense competition for the terminal consumer attention, many packaging suppliers believe that product design is becoming more important than ever before. Individual demand drives the customized production ( According to different consumer demand for personalized production mode) The development of patent mold popular in industry enterprise.
cosmetics packaging novelty and shock value to customers is particularly important. Into full play in the design of innovative concepts in this class. Innovation will no doubt be popular, but over time will gradually lose their uniqueness. In the long run a natural choice must be adopted by all of the products, the concept of innovation will eventually bring the benefits to the customer, for cosmetics brands and retailers also can bring benefits, but customers the role of the shock will be time dilute slowly.


(cosmetic packaging design A) Features:
1, logo, symbol of clear and bright. Inside and out are marked on cosmetics packaging design information with strong visual impact.
2, decorative function, especially cosmetic bottle cap or bottle stopper.
3, frosted glass, matte frosted surface. Prevent the content of active ingredients from the sun.
4, contracted packaging, elegant appearance, Especially the perfume bottles) 。
5, classic showily and whimsical dream ticket.

( 2) Market trends:
1, efficacy type/aromatherapy products. Unique cosmetic packaging design can show the product and the medication. Amber yellow glass bottle blocking the ultraviolet light, ultraviolet light can break down many sensitive components.
2, and other industrial packaging applications to broaden. With the improvement of cosmetics packaging product quality, increased functional and cosmetic constantly develop new varieties, use also widen further, especially some cosmetics packaging materials by specialized in food packaging, pharmaceutical packaging gradually widened to cosmetics packaging.
3, in the cosmetic line bath to wash hair and body use cosmetics products, with the innovation of the new colour effect of cosmetic plastic packaging use products, novel design and label design, etc.
4, the rise of personal brand products, more dermatologists to launch their own cosmetics brand products.
5, popular perfume packaging shows the feeling of department stores, improve the quality of packaging design of the mass market standards.
6, luxurious appearance, delicate and beautiful design, the imposing manner of elegant, is the eternal theme in cosmetic packaging design.
7, environmental protection green packaging, the sky's the limit. Conversion table packaging printing knowledge
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