Cosmetics packaging design development trend

1. The development of the cosmetics market and its packaging

with the high-speed development of national economy, beauty is no longer unattainable luxury cosmetics, cosmetics this fashionable consumer goods has gradually become the mainstream product of people's life. More and more people begin to pursue the fashion, the pursuit of beauty, thus promote the cosmetics, the size of the market continues to increase. Cosmetic industry in our country there are more than 4000 production enterprises, BeiAnChan article 210 more than ten thousand kinds of, new products emerge in endlessly. 2017 above designated enterprise cosmetics retail sales growth rate of 8. 3%, cosmetics sales of about 361. 6 billion yuan, 2018 growth rate also remains at about 10%. In addition, with the development of electronic information, online cosmetics sales also increased year by year. Thus has picked up rapidly from behind the scenes to the front, cosmetics packaging industry in a plumb. As China's cosmetics industry continues to grow, to analysis the Chinese cosmetics outsourcing material the following trends:

( 1) Pay attention to personality publicity

cosmetics packaging design on the basis of the notice to protect, convenient transportation, and more to highlight its artistry, culture and uniqueness, such ability in this arena eternal infinite charm of their own. For is a cosmetics, unique personality image more get the favour of consumers. In & other; After the 90 & throughout; “ 00 after & throughout; Young male tide tide female has become a 'generation of beauty makeup fashionable pioneer, shaping the personality of brand culture extremely becomes the key to emerging in the competition, young people personality dug up from behind the cosmetics packaging requirements, from the brand essence, product packaging, full expression in the community to spread, is the next in the packaging of cosmetics need to be an important step.



（ 2) Emphasizes the fusion of multiple

the current cosmetic packaging design the pursuit of traditional culture, modern culture and world cultural diversity is unified, should absorb the historical and cultural essence, the excellent traditional culture infiltration of modern art, guide the public with good taste. In the history of Chinese packaging design style is smooth, the integrity of a complete meaning and form, symmetry, it is. The whole nation psychological commonalities in China. In addition, with the high-speed development of cutting-edge technology, such as artificial intelligence AI, cosmetics industry rise is also a smart beauty makeup revolution. Intelligent instruments and tools, beauty makeup cosmetics design and material selection of outsourcing material also want to follow the trend of The Times, constantly push the new Chen.

（ 3) Attaches great importance to the taste of ascension

people in particular about the use of cosmetics value, more and more pay attention to the high grade cosmetic packaging design. A good design work can reflect a country, a nation's humanistic spirit and cultural landscape, also can reflect its economic level and the level of science and technology, and quality.

（ 4) Reflect humanity care

the idea of humanized design is world has been the target of human design, full of humanized design can bring endless aftertaste, setting one ruler unparalleled visual experience, bring a person warm sweet feeling. Humanized design is embodied in the deep concern of human and nature, and also is the product design point of environmental protection consciousness, and it is also the current market trend advocate's point of view. Cosmetics packaging design should be the most fashionable beauty extends to the environmental protection on the eternal topic, it is people to return to nature, to protect natural beautiful yearning, it will become the mainstream of the global cosmetics industry.



2. Plastic bottles will become the main trend in the future cosmetics packaging

the cosmetic packing market has been dominated by the glass, but the diversity of the plastic and durability advantages make plastic become more commonly used packaging materials, the market demand is a massive increase. Plastic -- the main reason is that, for a range of bath products, plastic advantages than a glass, plastics versatility to support the growing diversity of end user products. Plastic bottles, the proportion of small, easy coloring, strong plasticity, can be made into all kinds of bottle type of the shape and the price is low, suitable for mass production. Metal steam heat dyeing and printing can be used for the surface decoration, to meet the needs of different grade of packaging. Although the glass bottle is also important to packaging materials, but the plastic will be more widely used in the future. In addition, with the development of polymer science, some material better, more environmental protection new materials will slowly emerge.

cosmetics packaging design is not only reflected in the selection of materials, colour collocation and the design of rich aesthetic feeling and personality, also is the embodiment of the brand connotation and consistent of sustainable development strategy. In perspective, the enterprise needs to put into production at low cost products, consumers need to use and good products, need a piece of green ecological environment, this would require the cosmetics companies shift in thinking at the beginning of product development, weigh the pros and cons, the production of environmental protection and design aesthetic feeling of skin care products for consumers to choose from.

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