Cosmetics industry: training posts flow difficult to recruit a brand manager

According to the latest statistics show that 51 job cosmetics industry recruitment needs less affected by economic crisis, are starting last month and in the year before and after all the way down, but from the month with a certain degree of demand picks up. From the trends of major cities, hangzhou, nanjing, ningbo, wuxi, wenzhou, tianjin, dalian and other cities are obvious recruitment requirements. One prominent foreign cosmetics company's human resources department manager believes that now employees tend to be more stable, turnover fell, low-end jobs recruitment, especially in terminal personnel ( The counter staff) Recruitment will be relatively easier, than in previous years, talent recruitment can also be carried out more smoothly. Industry, said senior managers from the economic crisis will be a larger impact on industry professional managers of the psychological, they will no longer frequent job-hopping in the present stage, because can't see the situation, it is difficult to determine whether grasp by job-hopping to obtain better development opportunities, so many professional managers are waiting at the moment. Recruiting difficulties: training jobs training of talents is the scarcity of talent for the industry, this is the most universal point of view in the survey. M young lady says, 'the steady development of the enterprise, the need to constantly update and upgrade the enterprise products and services, also need more talents of agglomeration and cooperation, so the post training is hot jobs in the industry, at the same time, higher professional training jobs are scarce. 'A domestic well-known cosmetics company's HR personage points out, training department personnel not only need a line sales experience, familiar with sales skills training, have text organization ability, language ability of organization, expression ability is clear, logical clarity, able to write good lesson plans, teaching experience in sales, this position will need to travel frequently, so it is difficult to recruit such talents. Company will reserve some good BA for office and excellent sales personnel. In addition to the front-line sales experience, this position is very particular about affinity and communication skills, have more advantages if appearance is revealing. From further pointed out that the transfer from sales training, on the salary will not be lost, because training position and high salary. While women do BA or sales career is relatively short, so if there is potential, to training is a good space for development. According to the related people in 51 job, training manager's wage levels depending on company size and ranks, low value in the yuan, high value at all - Ten thousand yuan between. And small companies in this position does not necessarily give less, but small company boss want to see more directly as a result, through the training effect can quickly pull litre performance directly, but in fact this is not achieved overnight, the effect of the training, training and job performance is directly linked the world's a big problem. Liquidity position: brand manager when it comes to hiring, from special points out the particularity of the brand manager position, 'it is not difficult to recruit the position, but liquidity is too large. As a brand manager is not like a business personnel, only value pay and benefits. Brand manager for the company's requirements are very high, in the hope that through understanding the development of company in the next few years, the company's brand positioning, is a long-term or short-term operation mode of money collecting, thus determine their career development. If the company only give satisfaction in the salary, not really doing brand, as a professional manager, did not have the opportunity to market operation, will produce frustration, lack of a sense of achievement. 'From points out, the brand manager of liquidity situation in a small company. Because a lot of brand manager into the small company, in his personal in the industry set up credit lines to make up for a lack of company's brand reputation, once get rich quick affect a company's personal reputation, this is any a brand manager is intolerable. Problem industry circle small leave is the difficult problem of cosmetic industry talent liquidity is very high, some companies due to their own scale, the development of restriction and become talents 'training center', and 'the gap between the rich and the poor' in this field is big, industry update speed, strong first-line brand teaser, group company because of its strong background have brand advantage, the industry it is hard not to be tempted. From, said the industry in the high-level people level, the company value is experience - — Professional managers of intangible assets. Both experiences too big company system training, and experience in grassroots people's favor. Such talent is both a macro concept, familiar with the process of perfect system, and microcosmic practical operation skills, have the ability of coordination, and various departments and customer group of clients, such person is 'good'. Due to the requirement of industry experience, the community can hold less space, especially the high-level position circle is more small, so can always see 'acquaintance'. 'Foreign recognition mainly depends on the brand culture and corporate management model of the system. Foreign companies can let applicants clear their career goals, know oneself in every stage, through the efforts of the how, how to achieve a position, clearly showing a career development prospects. So, in a foreign company, staff is relatively stable, the company also no nepotism, all people were by effort and performance, to deal only with ability. And the private sector method is to keep people may pay this piece, the looked at the high, to keep people with money is the most unstable. And if a person only see money, also not good for the company. 'Mr From said. Some small and medium-sized companies HR said frankly, reduce brain drain is a very difficult task, due to the lack of congenital conditions, the company a rare move to retain talent.