Cosmetics industry status looks like ( C)

Second, how to elevate the status of cosmetic industry. To strengthen the development of science and technology is the first productive force of science and technology of cosmetics, industry science and technology content high, the industry status is high. Many people think of cosmetics is no technical content, it is 'dao dao paste' ( Some people even our industry are also look down on yourself) 。 This view is wrong, in fact, cosmetics is a concentration of chemical industry, chemical industry, medicine, dermatology, biology for the integration of multidisciplinary industries, on the function of the skin and what kind of ingredients can have the effect, absorption, compatibility principle and content of the safety of the skin, and so on all need research and testing. I visited companies such as procter & gamble, unilever, shiseido, kao institute, they study a large number of basic and functional, feeling more. Research all master of a lot of medicine, biology, chemistry and so on, Dr Testing instruments may be over domestic academy of sciences. Procter &gamble kobe institute of skin moisture, sun protection, flexibility, anti-wrinkle, skin aging test, the anti-dandruff shampoo, comb, contrast measurement; Unilever made a lot of research in plant extracts. Many enterprise institute as an important part in show business status and product level. Many domestic enterprises such as jahwa, white cat has built a large-scale research institute, some enterprises in the production, study and research progress. Cosmetics industry a lot of difficult technical problems have not been solved, so I think cosmetics process is not complicated, but really do cosmetics have a lot of problems need to study to improve science and technology. There is beauty science is an emerging discipline, beauty salon, beauty salon, technology also has a lot of research of the application of knowledge. 。 Attaches great importance to the quality of the product quality is the lifeline, which is the guarantee of industry status. To existing cosmetics industry standard testing, the overall quality is good, above average qualified rate in %. In recent years cream of sampling observation of the general administration for quality supervision, inspection percent of pass is on a quarterly basis. %。 In index of cosmetics is not qualified, more is the label error ( But does not affect the product intrinsic quality) , and the quality of the product is unqualified mainly health indicators, such as microbial overweight, a handful of spot whitening cosmetics, excess levels of mercury. This time. Shanghai again beauty salon quality month, mercury levels of whitening products consumer complaints. The major quality accident is non-standard small businesses ( Or beauty salon) 。 In order to the reputation and status of the industry, so enterprises must self-discipline, we must strengthen supervision. 。 In the cosmetics industry, strengthen brand consciousness to seize more market brand is the enterprise survival and development, also is the symbol of industry status, the world's top brand most are entering the Chinese market. These brands with capital and technology advantage almost occupied China's high-end cosmetics market, and to push in the end. Due to the cosmetics industry in China started late, brand awareness is not strong, so now that's a big gap compared with international companies. Tree must have a long term strategy and brand philosophy, to grasp science and technology, management, grasp the quality, credibility, and must have its brand characteristics, from low to gradually enter the market, the Shanghai 'nightfall', 'bee', 'fa' in Beijing, such as more successful, has been rated as China's brand-name products. But in the brand competition also have regret. 'White' detergent powder was the first brand in Shanghai, the first brand of China's earliest of cosmetic, but (in detergent vicious competition in the country The price battle each other) And gradually lost its advantage, it is a question worth considering for us. We Chinese cosmetics has low cost, quality and cheap, the characteristics of the high cost performance, in the brand war, we should from the low-end market, in the rural areas to encircle the cities, can gradually development and success.