Cosmetics industry prospect analysis

With China's rapid economic growth, rising domestic consumers' ability to present and the trend of expanding, growing consumer awareness of consumers for cosmetics, cosmetics consumer market in China is becoming more and more mature, with the improvement of consumer purchasing power, the domestic cosmetics market demand amount each year large radial growth. Cosmetics from the initial women use only until now has developed to the point where men, women and children are suitable for use, but also show the cosmetics of a vigorous development momentum. According to the relevant departments to measure, by 2010, China's cosmetics market sales growth, every year to an average of 13% increasing speed rapid advance, limitation above wholesale and retail trade enterprises cosmetics retail sales will increase at a speed of more than 15%. The prospect of cosmetics is very attractive. From the competition, foreign brands are still market leading role, the position of the domestic brands are gradually shrink the school according to the All-China commercial information center of national key monitoring in department stores cosmetics, some imported brands always ranks high in the list of sales, market share in more than 10%. Imported brand can preempt the domestic market, it is the advertising campaign was strong; The second is successful marketing strategy; 3 it is full of beautiful things in eyes of breed of design and color, adapt to the needs of different levels of consumption; Four is fastidious, package design enhances the commodity appeal. Cosmetics for now facing the huge consumer groups, the development prospect of space is very large. Coupled with the transition of the younger generation thought, the heart of beauty has been leading cosmetics consumer market. Is children's cosmetics market, although the domestic cosmetics factory production of children's cosmetics has strong competitiveness in price, but relatively less development in variety series, has huge potential. Middle-aged and old cosmetics market particular concern, with the aid of anti-aging and anti-aging cosmetics have become an important research topic. So the prospect of cosmetics should not be underestimated.