Cosmetics hose design series is what
by:Lisson
2020-10-10
So-called hose cosmetics design, it is to point to in a unified logo and font for the premise, with a different colour, water lines, or different modelling structure of merchandise packaging design for the tone of the same category, the requirement with the vision, with vision, both diversification, have integral feeling again.
In the practical application of cosmetics hose, there are generally two kinds of circumstances, one is: the same brand, the different function of whole series of cosmetics packaging, for consumers to buy, at the same time, make the whole price is lower than the total individual purchase price.
A series of cosmetics, such as a brand to maintain the overall design style, and then use a larger container, will be set all kinds of cosmetics packaging, overall sales as a sales unit;
The second is: the same brand, the same main function, but different auxiliary function of a series of cosmetics, or the same brand, the same function, but different formulation of a series of cosmetics, seriation design in packaging design.
Such as a brand of moisturizer, its main function is to protect skin, but different auxiliary function, and as a brand of cleanser, its function is cleansing, but make the recipe.
This kind of cosmetics series, the packaging design, the series of packaging design should comply with the characteristics of both reach the role of series packaging, and for consumer choice
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