Cosmetics for the product demand first, cosmetics development momentum
by:Lisson
2020-11-27
'Appearance level economy era' has arrived, cosmetics consumption to beautiful.
Month, the Ministry of Commerce issued the main consumer goods supply and demand survey analysis report, according to consumer demand for imported goods before three was followed by cosmetics.
%, maternal and child supplies.
%, clock and watch glasses.
%。
According to the report, more than thirty percent of consumers to buy imported consumer goods more than % for cosmetics.
The next six months, close to a consumer is willing to increase investment in the imported cosmetics consumption.
According to the National Bureau of Statistics data, the month cosmetics year-on-year growth.
% first.
What category best selling cosmetics?
According to the everbright securities research report, cosmetics development momentum, the overall market for cosmetics.
% share, with an average annual compound growth rate.
%, the reason is the product marketing to promote market continues to heat up.
Guotai junan securities research report also believes that since makeup become the new trend, foreign brands into the Chinese market.
Look from the product price, the better the more expensive to sell.
Guotai junan thinks, from the beginning of the years, our country cosmetics line consumption and retail channels for skin care and cosmetics sales growth up to %, main engine of growth for the ultra high-end luxury brands, Japanese and Korean brand performance is most bright eye.
Shiseido, for example, CPB, NARS high-end brands such as 'fire' in the Chinese market, and Volkswagen brand, leisurely berth beautiful has been tepid, etc.
For cosmetics market is the cause of the outbreak, everbright securities research report analysis, one is the consumer crowd generation switch is the most important factor to promote the development of industry, and personality after hold up eighty percent online cosmetics market;
White-collar workers and college generated cosmetics consumer mainstream;
The new forces of the young men from a consumer.
2 it is spiritual consumption demand, cosmetics industry usher in new opportunities.
Editor: huang rui
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