Cosmetics constructions gradually moving closer to the chain

The next three to five years, cosmetics stores will enter a new round of reshuffle, at the same time, it will be entered into the phase of capital operation in advance. The so-called 'big fish eat small fish, small fish eat shrimp', monomer cosmetics stores not to be swallowed up by the capital market of strong, long term chaining or combination will be improve the vitality of the fundamental solution. Represented by Watson has a modern management mode of modern stores, its successful operation situation are heralding the cosmetics monopolizes the chaining era is coming. From the basic level of competition, the cost leadership is one of the main means of cosmetics stores to establish competitive advantage, cosmetics chain procurement with scale, greatly reduce the cost of sales, and sales network are widely distributed, large amount of resource advantage, win manufacturers greater support, so as to take the leading position in the market. And the liberalization of pricing is the revenue lost umbrella. Because the government is not in the standard pricing, chain can discount freely according to sales strategy, especially in the peak season. This approach makes most constructions due to its disadvantages while business is bad. A mature industry can be divided into three stages: store operation - — Branding - — Capital operation, the development of the cosmetics stores also have a periodic. In recent years due to the cosmetic stores, so a lot of shops opened blindly, market saturation, quickly channel formed between the fierce competition, cosmetics stores also began to book the operation period. Revenue is distinctive, but small, by only one or two small stores, in the face of fierce market competition, apparently not advantage. Sources said the watsons last year's operating income is. Million Hong Kong dollars, the growth rate of GDP, its rapidly expanding speed basis lies in the cosmetics store. Looking at astronomical turnover and the large number of stores, couldn't help to everyone is engaged in or trying to enter the cosmetics stores in the industry have a boiling passion, full of ambition for prospects and development. Indeed to watsons, thousand color shop, guerlain beauty, cosmetic, the reaver, fashion beauty, neusoft salsa, imparting the represented by a number of cosmetics chain, such as in the past year, with the goods, service mode, capital payback period is short of characteristics and advantages, in the face of eroding tenaciously KA stores and department stores cosmetics market share, showing an image of a piece of good.