Cosmetics brand shop rapid expansion

Information times reporter in wan yoga in the middle of guerlain beauty President Cai Ruqing predictions - — Single brand stores would become a 'strong cosmetics retail mode', a word come true now. (date) (month) (year) ~ day, l 'oreal Paris one breath in Shanghai, changsha, wuhan opened three boutique; (date) (month) (year), strategic planning conference in plant doctor, doctor XieYong chairman said in single brand shop plant doctor offline stores have been expanded to about home. And innisfree, cracewell hut beauty makeup single brand shop also has become a scenery in the mall. The experience of the personage inside course of study thinks, able to provide a more focused and more comprehensive cost-effective products are the rapid expansion of single key to winning brand shop. Single brand shop 'blossoming' produced results in recent years have been changing layout strategy of salsa, Watson was having a difficult time collection cosmetics store. Reporter learned that, keep good performance of watsons, in comparable decline in retail stores. %。 And in the first half of watsons China revenue fell by %, comparable store turnover fell in the first half of the year. %。 Changed from 'instead of' for 'small but beautiful' sasa, months as of the date, its profits from a year earlier. Million Hong Kong dollars. % to hk, gross margin from the same period last year. % down to. %。 Each big brand, by contrast, a barrage of single brand stores relatively moist many, such as at the end of last year at a plant doctor years strategic planning conference, XieYong plant doctor said years sales growth %, offline stores to expand to the home. Years the fastest single brand store expansion in China in the house of innisfree and yidi, amorepacific's annual third-quarter results show that the single brand shop innisfree revenues for billion won ( About the yuan. One hundred million yuan) Year-on-year growth %; Operating profit of $won ( About the yuan. One hundred million yuan) Year-on-year growth %. Yidi house in the third quarter revenue million won ( About the yuan. One hundred million yuan) Year-on-year growth %; Operating profit of $won ( About the yuan. One hundred million yuan) , it is important to note that this data is also a loss in the same period last year the Korean won. In XieYong view, single brand shop makes cosmetics brands do not need to rely heavily on business, business ultra counters electric business channels, even they can acquire more say and consumer feedback. At present, in addition to domestic brands of hundred, Lin qing xuan, guerlain cracewell hut outside The wind group, South Korea brand LG chemical group, Thefaceshop The face Shop, The brand, The Body Shop, etc. , are all in a single brand Shop mode of retail business. At the end of last year, only l 'oreal Paris in department stores have opened in Shanghai, changsha, wuhan, Hong Kong and three boutiques, although this is single brand shop layout has been far behind other brand, but also see Paris l 'oreal confidence in item shop. Suggestion: the more the more brand differentiation 'single brand stores can better reflect the enterprise culture and the spread of the product concept. Some industry insiders told reporters, 'said, with the development of the rise of electric business and overseas online shopping and offline retail stores to compete with the online retail, the core is to experience the advantages of innovation, the experience of how to make the retail store to provide more focused and more comprehensive cost-effective products are the key to winning, single brand shop to do this very well. Reporter in guangzhou single brand shop together, beautiful square random interviews with consumers, consumers said prefer distinctive single brand shop. Citizen miss zhang said, cracewell hut, yidi house, such as the face shop more and more single brand shop, product homogeneity and feeling very serious, do not know the cosmetics is very difficult to identify. How to make the brand thorough popular feeling, different? For the rising star single brand shop, need more differentiation. The reporter understands, the earliest single product brand shop to perfect, from the store layout to display the overall atmosphere, are similar to provence village level, but also to its brand concept and positioning perfect fusion; Within the plant doctor filled with a variety of herbal flavor, sales of the product layout according to the main raw materials respectively, be clear at a glance. Mr Various branch YanShi 'bones' and even the layout of the pharmacy sales staff's white coat, even is the best branch YanShi signs; Theme of innisfree is natural, the jeju island amorous feelings completely into the store; L 'oreal new boutique choose three color black and white gold as a communication culture advocate tone, in order to make customer experience, the store will have a permanent makeup division, identification is very high, and department store counters. Editor: huang rui