Cosmetics bottles of the road of development trend analysis
Only from the perspective of the development of packaging craft, department stores, supermarkets, cosmetic stores, we can find that the south Korean cosmetics on the design of the bottle very human nature is changed, all consider for the consumer, the use of simple and convenient.
When consumers don't realize that cosmetics bottles and enhance the brand value and their own taste, the elements of cosmetics bottles may also appear in the determinants of corporate competitiveness is not so important, but with the generalization of cosmetic bottle technology, consumer's choice of cosmetics bottles breadth will progress, thus making marketing research and development the waning of forces.
This should be the research and development (
Is the foundation.
In this sense, China's cosmetics enterprises when in time of peace prepare for war.
This also requires the Chinese cosmetics companies in the cosmetics bottles of r&d on this path: cosmetic bottles from the custom to custom.
, of course, this is a gradual process, in this process at the same time, enterprises to do most of the measurements are wasted on advertising.
Cosmetics bottles from the custom to custom, is also reflects the demands of consumers, from the value of the pursuit of cosmetics itself, to pay attention to the added value of cosmetics, and the pursuit of brand value, quotes, of course, this brand value is to play, because it basically is to rely on advertising to maintain.
While the added value of products from cosmetics bottles.
Cosmetics bottle is to develop a shadow, to a certain extent, cosmetics sold is packing.
A cosmetics industry back from South Korea to buy a bottle of cosmetics, want to imitate the cosmetics packaging, is appearance can be pretty close, but cosmetics bottle materials but can not imitate, because still can't find the fine quality packaging materials in China.
So how to fill the research and development of the boards?
Speak in research development, the need to make the integration process, optimization of cosmetic bottle process.