Cosmetics bottle packing also relationship to domestic cosmetics

Domestic cosmetics brand in the past two hundred and thirty years, from the international famous brand impact marginalised, now rise again, with foreign brands in the low-end market gradually formed a close, we have witnessed a national enterprise struggle history. Now, for domestic cosmetics enterprises is facing a new bottleneck and breakthrough period. At this time, we think that is not only a cosmetic itself, on the cosmetic packaging bottle also needs to have new and more reasonable adjustment. Cosmetics bottles should be from two aspects. On the one hand, the domestic cosmetics bottle packaging should try to highlight the national element in the domestic market, outstanding product main elements, with the international well-known cosmetics brand cosmetics bottle packaging form differentiation in appearance, at the same time using cosmetics bottles of the feelings of the gap with the consumer, increase the favour of product in the consumers' mind, provide dynamic support for cosmetics sales. Domestic cosmetics, on the other hand, to obtain a bigger development space, walk in the way of internationalization, certainly in the international market, on the cosmetic packaging should be in line with international famous brand cosmetics cosmetics bottle packaging more close, thus to these areas of consumer habits cosmetics bottle packaging consumption psychology. There is another dimension, of course, is the domestic cosmetics will not meet in the low-end market, how to boost domestic market in high-end cosmetics cosmetics bottle packaging is also worthy of research direction.