Cosmetics bottle packaging marketing direction changes

For cosmetics market, the current drive cosmetics consumption growth engine in Asia, China in particular attention. China is the world's major brand cosmetics companies rushed to compete for the market. Cosmetics bottles of domestic enterprises has been the main win orders in the form of export, foreign trade is the main market of many cosmetic enterprise. However, from the point of the latest market report, our cosmetics bottles enterprise is necessary to a certain extent, change the traditional marketing path. Current low-end cosmetics brand l 'oreal, Avon, etc according to results of released its growth in China's cosmetics market decline, sales growth, main reason for the rise from China domestic cosmetics, from local cosmetics enterprises accounted for 10% of the market began to improve. With the growth of these enterprises, the domestic cosmetics manufacturer also in booming demand for cosmetic packaging, this is our cosmetics bottles of enterprise to develop market. In addition, it is important to note a cosmetics brand shaping is need a long process, in the high-end cosmetics market, the domestic cosmetics brand is difficult to compete for foreign companies. Therefore, we need to change sales direction is low-end cosmetics bottles, high-end cosmetics bottle packing is mainly to foreign trade.