Cosmetics advertising industry first

Recently, by the tsinghua university school of journalism &communication, released the year media blue book, the book says cosmetics more than cars and real estate, has become the first industry advertising market. In the past year, China's economic situation is relatively serious, macro adjustment of industrial policy of real estate, have a significant influence on the auto industry. But cosmetics, cars, real estate, food and the service industry is still a popular advertising category. According to statistics, in on the amount and increase of cosmetics more than other industries, as the largest category. In addition, the electrical appliances and the industry has a very big margin of advertising. For car companies, greatly influenced by regulation on environmental protection and market this year, last year, the overall size in a second, but growth slowed. While only a year on the slide in the category is a health food, the reason may be affected by some bad enterprise false advertising, consumer complaints. The state administration for industry and commerce for food and health products industry in recent years increasing regulatory penalties, so that health food advertising also shrunk. In addition, the media industry is put forward in the blue book is not only focus on the mainly content of manufacturing the traditional media industry, but the media industry, communications industry, IT industry integration to study its associated variations. The book argues that today's media industry mainly consists of three major parts: traditional media, network media and mobile media. Overlapping fusion, the three plates developed many new media form, and finally form the new media industry. Editor: Johnny