Cosmetic tube development

　　 With the rapid development of economy and technology today, with the improvement of people's living standards, cosmetics have gradually become a necessity for women in their daily lives. The cosmetics market is also gradually expanding. In order to meet the increasing demand for beauty of women, the cosmetics industry is also constantly innovating and developing. People's love of beauty requires not only the beauty of quality, but also the pursuit of beauty of cosmetics by women nowadays.
　　In order to expand the sales of their own products through the first, major cosmetics companies have taken a favorable position in the market. They have worked hard in the cosmetic tube and are constantly looking for high-quality cosmetic tube manufacturers to enhance the value of their products. According to the survey, as of the prevalence of cosmetic tube plastic packaging, the style of glass packaging has been changed, and efforts have been gradually made in plastic packaging, gradually designing perfect plastic bottle packaging from the aspects of material and design.


Emotion visualization

The importance of product packaging is self-evident. They usually play an important role in protecting commodities, facilitating storage and transportation, enhancing the visual beauty of commodities, promoting sales, and attracting customers in the process of commodity circulation. This is especially true for cosmetic packaging. Compared with food, appliances, electronics and other commodities, the effects of cosmetic products themselves are generally not obvious soon. Therefore, in order to draw the distance between consumers and products and strengthen consumer trust, designers should give cosmetic packaging more 'life' and 'emotions' to meet the psychological needs of consumers.

First, in response to consumers' expectations of purely natural, safe, and healthy products, packaging is used to highlight the ingredients. For example, Xiaomi Fang Lipstick. Today, when more and more attention is paid to natural and environmental protection, whether a lipstick is sold well or not, the ingredients are very important. Pure natural and free of heavy metals, it is the publicity point of most lipsticks. In response to this phenomenon, Xiaomi Fang launched a honey-friendly lipstick stick lipstick. The lipstick is made into the shape of a honey lollipop. It is not only cute in appearance, but also intuitively reminds consumers of beeswax, the main ingredient of lipstick. In this way, the shape design of the packaging has been successfully used to visualize the consumer's expectation of environmental protection and pure natural mood, allowing consumers to think of the healthy and natural product ingredients through their visual senses. In addition, in the cosmetic tube, there is a type of cosmetic packaging that pays special attention to the visual processing of this type of emotion, and they are called 'drug cosmetics.'



Second, in response to consumers' natural love of beauty, enhance the appearance of cosmetic tube packaging. For example, the three flowers of Pechoin. The packaging of this series adopts hand-painted style, the color matching is very retro, and it has a small and fresh beauty. It is easy to impress its target consumer groups and meet the customers' pursuit of Mori girl style, elegant color system and petty bourgeoisie at this stage. In terms of appearance alone, it can stand out from the store's display counter, capture the attention of consumers in the first time, and increase consumers' desire to buy.



Third, promote the environmental protection concept of cosmetic tube packaging in response to consumers' environmental awareness. As the concept of environmental protection sweeps the world, consumers' environmental awareness is rising year by year. According to survey statistics, in 2007, only 1% of all packaging issued globally claimed to be green and environmentally friendly. In 2008, this data jumped to 8%. Although the growth rate has slowed down, it still shows that environmental protection Packaging has begun to enter the mainstream class. Environmental protection packaging is mainly divided into two categories. One type uses biodegradable materials for packaging, such as ComfortZone organic lip balm, as shown in Figure 6. Its packaging is made of biodegradable polylactic acid, which can be called a model of green environmental protection; another type adopts recyclable packaging mode. For example, the brand Yuemuzhiyuan under the Estee Lauder Group has implemented the Origins empty bottle recycling program, according to this plan , Consumers can entrust empty cosmetic bottles to Origins stores for recycling, so as to achieve packaging collection, recycling or energy conversion.



Experiential

The era of the hungry economy has passed, and today's material is extremely rich. The birth of the Internet has broken the information asymmetry between consumers and sellers, and the market has become a buyer's market. Consumers’ concerns are increasingly focused on the experience and value of the product. If a product wants to capture the hearts of consumers, its design must be convenient for consumers and satisfy consumers' sense of experience. How can we improve the experience? The author believes that when designing, we should put ourselves into consideration for consumers, take into account all aspects of the problems they will encounter, and provide them with the greatest convenience. The more meticulous and thoughtful, the more invisible competitiveness. The author's Kala Baby is a children's care brand, as shown in Figure 7. It is located in the washing and care products for children aged 2-6 years old. It has insight into the sensitive period and habit shaping period of users during this period, and seizes the needs of users to create a washing and care product that children like, can recognize, and can use. When designing the packaging, considering that consumers aged 3 to 5 have the most intuitive knowledge of geometric shapes, the designer assigns a certain shape of packaging to a certain product, such as shampoo is designed as a round packaging, and shower gel is designed as Square, etc., bring intuitive associations to children through the simplest product memories and colors. At the same time, the marked symbols on the packaging seem to be medals, and the designer hopes to use such 'medals' to encourage children. The design of animal patterns also conveys the direct communication between the brand and children. Many people think that baby products only need to impress the mother, but in a sense they also need to impress the child. Although the mother is the decision maker of the purchase, the final user is the child. Therefore, in the process of separating the buyer and the user, it is very important to achieve the perfect fit between the two and think from the perspective of the customer.



In summary, in the new era, how to better communicate between brands and consumers is an eternal topic. The sales model under new retail has moved from being independent and conflicting to mixing and merging. With the advent of consumption upgrades, the precision and experience-based model has brought new brand demands to the new generation of consumers. On the premise of meeting the needs of users, only by effectively adopting excellent packaging strategies can cosmetic tube manufacturer impress users, communicate with the new generation of consumers, and achieve brand success, as well as all supply chains and supply partners. Common success.