Cosmetic plastic flexible packaging to independent research and development, frequent problems

Cosmetic plastic packaging industry in our country, research and development ability all not equal to foreign enterprises, ability is limited, this is our country suffer the plastic packaging industry, enterprises lack of strategic planning, market research oriented guidance as well as the invention of the deficient information support and create a few aspects of the lack of demand. So that enterprises must attach importance to independent research and development, also need to increase investment in product innovation, so as to improve the quality of its products. Due to the plastic packing light, less waste, and the advantages of soft, have been widely applied to daily life, if a country's level of plastic flexible packaging, and measure the standard of the people's quality of life in the high and low. In the whole industry, use most is the packaging industry, probably more than %, in recent years, due to the rapidly expanding production capacity, an emerging drastically shrinking corporate profits, there is very poor, some enterprises also losses. Although plastic packaging enterprises want to make independent research and development, but still can appear some problems. First of all, is the lack of strategic planning, the enterprise is very important, it is a long-term goal of enterprises, but also one of the independent research and development of long-term planning, which can be related to the fate of the enterprise in the future. Second, lack of market research orientation and the life of the enterprise is the recognition of consumers, but whether can product is well received by the consumers, it is after the product is to the market, will be able to see, and people the potential demand for products, need through the investigation, get in front of the product. Finally, creating lack of demand, actually should be timely create demand, led by product demand and consumption. Through the analysis of the appeal, the flexible packaging enterprises of cosmetics industry must actively develop new materials, new technology and so on, more need to improve the quality of its products, if blind to expand development way, no good results, and independent research and development of science, can be in the market for a long time. Edit: wang: Beijing