Cosmetic packaging industry introduction

The daily chemicals industry consists of four industries: cosmetics, detergents, flavors and fragrances, and oral care products. In 2011, the total output value of daily-use chemicals reached 26.6 billion yuan, of which about 5% was packaging costs, and 80% of the packaging was various plastics. Therefore, the plastics application in the entire industry of daily-use chemicals was about 1 billion yuan.

Plastic applications are mainly distributed in cosmetics, detergents, toothpaste and other products. Mainly used in product packaging, etc. Including all kinds of plastic bottles, plastic tubes, plastic pads, plastic packaging bags, plastic turnover boxes in the production process, etc., in the production of daily chemicals, plastic is the most direct, most convenient and economical packaging product, and it is also an increase in daily use. Chemicals are beautiful, lightweight, durable, clean, anti-corrosive, safe and sanitary. The advent of daily chemicals was born with plastic packaging. Therefore, the high growth of daily chemicals also brings new opportunities for the plastics industry.

A few days ago, the General Administration of Quality Supervision, Inspection and Quarantine held a legislative hearing on the 'Regulations on Restricting Excessive Packaging of Commodities (Draft for Comment). The draft opinion stipulates that in addition to the initial packaging, the number of product packaging layers should not be more than 3; the void ratio of product packaging should not be greater than 55%. At the same time, the cost of product packaging should not exceed 15% of the sales price of the product, otherwise it will be regarded as excessive packaging. It is reported that this regulation is being communicated and coordinated by the Ministry of Commerce, the National Development and Reform Commission, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine. It will be officially promulgated soon.

Although many companies still have a lot of doubts about the content of this regulation, in the face of the reality that the cost of daily chemical packaging materials has risen sharply, how to reduce the cost of packaging materials has become a problem that companies have to pay attention to. .

In the competition between plastics and glass, cosmetic packaging can be described as one of the most stable positions held by glass packaging. With the continuous development of various new plastics, plastic packaging with the same transparent texture as glass, with its richer color effects and more convenient processing performance than glass packaging, is quietly entering the high-end cosmetic packaging market, and it is displayed with a richer image The charm of cosmetics.

Transparent texture is one of the important trends pursued by cosmetics packaging. The crystal clear appearance and the rich and imaginative shape make cosmetics suppliers favor transparent packaging.

In order to achieve the luxurious and noble effect of cosmetic packaging, gold, silver and other colors are usually used as the decoration of transparent packaging. The basic color is mostly milky white, and new resin mixtures have been developed to make the bottle achieve a neon flashing effect.

Electroplating is still one of the best metallization methods. By increasing its color effect, unparalleled effects can be achieved, such as black pearl color and silver white.

No product can pay more attention to the aesthetic effect of packaging than cosmetics, but there are still a lot of problems worth considering in practice. Pressure to save costs, provide more protection for products and high-performance alternative materials. In the early days, people mainly reduced the cost of products by reducing packaging weight and reducing design. Glass occupies a large number of perfume bottles market, and cost reduction is actually one of the main reasons. Because plastic materials can be directly molded and have bizarre color effects, the processing cost is significantly reduced. Because of this, the application of plastics in the cosmetics field is gradually increasing.

In terms of physical protection, because cosmetics need to maintain moisture and fragrance for consumers to open, add a layer of PP, or thicken the wall surface, including air tightness, and excellent design and positioning for different consumers. The levels are also different.

In the context of rising packaging raw material prices, the most direct way to reduce packaging costs is to 'reduction', including size reduction, weight reduction, and thickness reduction, as long as it can be reduced. For flexible packaging, it is not difficult to appropriately reduce the size and thickness; for rigid packaging, it is not difficult to appropriately reduce the weight, but it is a challenge to technological innovation to reduce it to a certain extent.

The second is 'replacement', that is, replacing high-cost materials with low-cost materials. At present, many domestic companies directly use imported packaging materials, but most of them should be localized. The production capacity of domestic packaging materials is absolutely world-class. What is lacking is technological innovation and application technology innovation, which requires brand users to develop in accordance with their own product characteristics. Therefore, the use of domestically produced raw materials instead of blindly using imported materials can greatly reduce costs.

The third approach is 'replacement', which is not a simple change. Sometimes adding some ingredients can effectively improve the performance of packaging materials, and then reduce the weight or reduce the amount to reduce costs. This method is generally used for hard packaging, such as LDPE (degradable plastic), this material is mostly used on the lid, because its performance is soft, the disadvantage is that it is easy to tear, so it needs a certain thickness to ensure.

However, if a certain amount of HDPE (density polyethylene) is added, its performance can be appropriately improved, and it is no problem to reduce the overall weight by about 10% in the end.

Another approach is to 'reform', that is, to improve the design process. When packaging materials are used to pack things, their volume properties are used, but their price is determined by the surface area properties. For example, a cylindrical bottle/box/can, etc., with the same volume, in which case the surface area is the smallest? What is the ratio of length, width and height of a turnover box, and the same volume can minimize the surface of the turnover box? How to design the turnover box to maximize the utilization rate of the container? These are all issues that must be considered as a professional packaging engineer, and these differences can significantly reduce costs.

Simplification is the trend

Packaging design seems to be a purely professional computer technology problem, but in fact, packaging design has a very close relationship with the humanistic foundation of society, science and technology. 'A successful packaging design is not only embodied in artistic value, but also in commercial value. From the perspective of modern social development, a successful packaging design must at least reflect the simplicity of design style, lightweight packaging materials, and packaging design. The development trend of serialization and differentiation of packaging design.'

Successful packaging design has a common feature, that is, the simplicity of the packaging style. Since daily chemicals are an art that has extensive contact with the public, it is difficult for consumers to accept a packaging style that is too red tape.

'Except for a few gift sets and customized products, the trend of lightweight packaging materials has become more and more obvious, especially with the advent of the global oil crisis, lightweight packaging materials have become an inevitable choice for fast-moving consumer goods companies.'

Among them, the high added value brought about by product packaging differentiation is a very important factor. Once the channel accepts a package, the cost of product entry into the channel is greatly reduced. It can be said that product differentiation characteristics formed by good packaging design can effectively enhance product market competition

The daily chemical industry will still have a growth rate of about 6% in 2012, so the applied plastics will also grow correspondingly, and perhaps more fashionable, inexpensive and high-quality plastic packaging materials are needed.



Analysis of the future development trend of cosmetic bottle packaging


In what direction will cosmetic bottle packaging evolve in the future? I believe this is the most concerned and concerned issue of our cosmetic bottle manufacturers. Only by grasping the future trend of the market can companies find a magic weapon for rapid growth. (Ningchuan Packaging, thick-bottom and thick-wall PET/PETG plastic injection-blow bottles)

Regarding the future development of cosmetic bottles, we believe that it will develop towards three characteristics:

Functionality, environmental protection and luxury.

We will analyze these trends in cosmetic bottle packaging from these three characteristics one by one.

1. The functionality of cosmetic bottles, such as the antioxidant function of airless bottles, can better improve the quality of cosmetics and ensure the stability of cosmetics quality through cosmetic bottles. This kind of cosmetic bottle packaging will naturally be sought after and welcomed by manufacturers.

2. The luxury of cosmetic bottles. In fact, the entire society now requires cosmetic bottles to be luxuriously packaged, which requires frugality. However, the female consumer market targeted by cosmetic bottle packaging determines the pursuit of other luxurious and high-end images. Therefore, how to save cosmetic bottles in terms of materials and look high-end luxury in packaging is a problem that manufacturers need to solve.

3. The environmental protection of cosmetic bottles. Now both the government and consumers have higher and higher environmental protection requirements for packaging. This is a major problem that all cosmetic bottle companies must face in the future.

The rapid development of the cosmetics market is closely related to the prosperity of the packaging market, but whether the focus has been deviated, whether too much attention is paid to packaging, and quality problems have been abandoned.