Cosmetic packaging function and classification

Cosmetic packaging should have at least the following three functions:

① The packaging of cosmetics should be able to reflect the characteristics and efficacy of the contents. For example, the packaging of toner and softening lotion should be transparent so that people can see clear and pure water at a glance.

② Cosmetic packaging should be able to store the product well, be durable during transportation and use, be resistant to extrusion, and withstand moderate friction and vibration.

③ Cosmetic packaging should be convenient for consumers to use. For example, moisturizing water and moisturizing milk should preferably have a pump head to facilitate consumers to squeeze the material.

Well, knowing the basic functions of cosmetic packaging, we can choose different cosmetic packaging materials according to our brand characteristics and channel characteristics.



Packaging form and choice of cosmetics

Plastic bottle packaging

Plastic bottles are divided into transparent, translucent and opaque, which can well show the characteristics of products with different properties, and are basically made of PET and PE materials. Plastic bottles are characterized by various shapes, light weight, not easy to fall, and low cost. The PET bottle is made of environmentally friendly plastic and can be recycled.

Scope of application:

E-commerce channels, plant skin care channels, etc.

Paper package

Carton packaging is generally used for soap or powder cosmetics, such as facial mask powder. There is also for outer packaging.

The exquisitely printed and reasonably structured carton packaging greatly improves the shelf display effect of the product. In improving the packaging quality and grade of cartons, CTP technology, the use of some special effect pigments and inks have played a huge role.

Scope of application:

Soap box, film powder box, and various outer packaging.

hose

The hose has strong plasticity and is quite suitable for cleansing products, lotions, creams, etc. Nowadays, hoses show a variety of shapes and tube types, and some can even add pump heads for a wide range of options. Low cost, beautiful appearance, convenient use, and easy transportation are the advantages of hose packaging.

Scope of application:

Facial cleansing products, film cream products, hand creams, all channels are suitable.

glass

Glass bottles are very popular in some daily chemical channels, and their natural transparent texture can enhance the image of the entire product and enhance the visual quality. Although with the improvement of PET barrier properties, glass bottles account for a smaller and smaller proportion of cosmetic packaging, but they are still widely welcomed by consumers in medium and high-end daily chemical channels.

Scope of application:

High-end clubs and daily chemical counters are used for emulsions, liquids, essences, and creams. Considering the brutal operation in the logistics industry, it is recommended that e-commerce channels avoid using them.

Acrylic

Acrylic packaging combines the advantages of plastic packaging, light weight, convenient transportation, and transparent, high-end and generous glass bottles, but its cost has also increased. For professional channels such as large beauty salons, clubs and high-end counters, acrylic bottles are the main force in skincare packaging.

Scope of application:

High-end brands in daily chemical channels, e-commerce channels, and brands with large profit margins for beauty salon products can be used for products of various traits.