Cosmetic packaging design under the concept of

The cosmetics market in my country is developing rapidly, consumer perceptions are changing, and consumer demand is constantly rising. Cosmetic packaging is increasingly in response to the needs of individualized development. There are many types and fierce market competition. In order to make their products stand out, various businesses have taken great pains in packaging, and excessive packaging is widely used. Its consumables are too many, the process is complicated, and it is flashy. It wastes resources and causes a lot of packaging waste. The waste is not easily degraded, which increases the difficulty and cost of waste disposal, which is not conducive to Human health and ecological development are balanced and lack the concept of green development. There are misunderstandings in consumers' consumption concepts, and they pay more attention to the beauty of packaging rather than the product itself. Designers have deviations in their design concepts and lack of green design concepts. In order to avoid the deterioration of the ecological environment, environmental problems, and pollution prevention, people are required to popularize the development and application of green packaging.

Cosmetic packaging design under the concept of green development

　　 1. The concept and characteristics of the green development concept

　　 (1) Green packaging. Green packaging (GreenPackage) can also be called pollution-free packaging and environmental friendly packaging (EnvironmentalFriendlyPackage), which refers to packaging that is harmless to the ecological environment and human health, can be reused and regenerated, and conforms to the concept of sustainable development. It has the meaning of protecting the environment and saving resources, adhering to the concept of green development, and having no harm to the ecological environment and human health, and at the same time, it can be recycled and recycled or degraded to increase the utilization rate.

　　 (2) Green development concept. The report of the 19th National Congress of the Communist Party of China pointed out: 'Implement the most stringent ecological and environmental protection system to form a green development method and lifestyle.' 'Innovative, coordinated, green, open, and shared development concepts' and 'Accelerate the reform of the ecological civilization system. The important policy of 'Building a Beautiful China' shows that my country advocates the concept of green development.

　　 (3) The characteristics of green development theory. The concept of green development takes the harmony between man and nature as the value orientation, green and low-carbon recycling as the main principle, and the construction of ecological civilization as the basic starting point. 'Green mountains and green waters are golden mountains and silver mountains.' While our country is developing rapidly, it recognizes the improper handling of environmental damage, waste of resources, destruction of cultivated land, and energy consumption by development at this stage, and recognizes ecological balance, vegetation protection, and new energy sources. , The importance of recyclable resources. my country needs to rapidly develop a green economy, establish a green development concept, create a green home, advocate diligence and frugality, green low-carbon, healthy and civilized lifestyles and consumption patterns, advocate green humanities, respect nature, and protect the ecological environment.

　　 2. Current status of cosmetic packaging

With the rapid economic development of our country, cosmetics have become an indispensable part of life. In order to cater to the public, grasp consumer psychology, determine product positioning, and stimulate consumption, businesses spend more thought and energy on product packaging, and product quality is replaced by packaging. , Use a variety of packaging forms to reflect fashion, trend, and ingenuity. These packaging have problems such as flashy, cumbersome technology, and low sustainable use value.

　　 (1) Excessive packaging of cosmetics and serious waste of resources. Cosmetic packaging has emerged with the characteristics of 'new trend•new fashion', focusing on the aesthetics of commodity packaging. In order to meet the needs of different consumers, excessive packaging has appeared widely. More merchants pay attention to the design of the outer packaging of goods, in order to increase the value of the goods, increase the cost of packaging, disguisedly attract consumers to buy, and earn more commodity profits. The characteristics of its namelessness and distraction, exaggerating the original functional application of the packaging, causing damage to nature and unnecessary waste of resources.

　　 (2) Cosmetic packaging materials are harmful to the ecological environment and human health. In the market, plastic packaging materials are widely used. However, the recycling rate of plastics is low, classification is difficult, the most harmful to the ecological environment and the human body, and it is not conducive to the development of ecological balance. Studies have shown that there are toxic substances in plastics, which are likely to migrate into cosmetics and endanger human health. In the glass production process, waste water, noise, dust and other pollution will be caused. There are also certain problems in the disposal of waste products, such as fragility and inconvenient transportation.

　　(3) Cosmetic packaging waste is not easy to degrade and is not conducive to recovery and recycling. Nowadays, there is a dazzling array of cosmetics, from cleansing skin care products to all kinds of make-up products, which cause a variety of waste. Cosmetic packaging materials mostly use plastics, glass, composite materials, etc. Among them, plastics are the least easy to degrade and recycle. The long-term existence of wastes can easily lead to the degradation of soil and cultivated land and the death of animals from swallowing.

　　 (4) There are misunderstandings in consumer consumption concepts, and they fail to recognize the necessity of green packaging. Packaging is the 'bridge' and 'link' between goods and consumers. For consumers, the more beautiful, personalized, and innovative packaging is, the easier it is to attract people's attention and promote consumption. According to the status quo, there are misunderstandings in consumer perceptions. Packaging is the soul of commodities. These commodities often have a flashy and unrealistic phenomenon, and will also generate a lot of packaging waste, lack of green concepts, and ignore the importance of green packaging in life.

　　 3. The application of green design in cosmetic packaging design

　　 (1) Focus on packaging optimization and moderate packaging. Packaging is the first appearance of the product, and it is the link between the consumer and the product. The functionality and value of packaging design are surplus, which consumes materials and funds, and exceeds the boundaries of protection and beautification functions. In the cosmetics industry, packaging that combines inner packaging, outer packaging, and middle packaging has appeared, and packaging waste has increased, causing damage to the ecological environment. To solve such problems, we should increase publicity, advocate green packaging and appropriate packaging, and prevent excessive packaging products from flowing into the market. The country should formulate a series of policies to strictly monitor, control and even restrict the packaging of goods. Contribute to a resource-saving and environment-friendly society.

　　 (2) Pay attention to the low-carbon environmental protection of packaging design, select and develop green packaging materials. The times are advancing, and cosmetic packaging is continuously optimized. In order to solve the problem of packaging damage to the ecological environment, my country has begun to advocate green packaging. Select materials as far as possible to use natural materials, high-performance advanced materials, low-cost materials, degradable materials, recyclable materials, environmentally friendly and pollution-free materials, etc. In the process of green packaging research and development, materials are the top priority of packaging design. Green materials are widely used to minimize the pressure on the ecological environment and pay attention to the development of packaging quality.

　　(3) Establishing environmental awareness, sorting garbage, and improving recycling rate. Cosmetic packaging is fashionable, delicate, protective and convenient, and it must also reflect environmental awareness. my country's national quality and environmental protection awareness are not high, the waste recycling mechanism is not sound, and the garbage disposal methods are not standardized. Most of them are sanitary landfills or even simple landfills, which seriously pollutes the ecological environment. In this case, garbage classification and recycling should be strongly promoted. In cosmetic packaging, glass bottles are the most widely used, but the glass production process will cause dust pollution, waste gas and wastewater pollution, and businesses should be vigorously encouraged to recycle, disinfect and reuse glass bottles to cultivate consumers' environmental awareness. In addition, waste sorting and treatment are carried out to more efficiently recycle waste, facilitate reprocessing and recycling, and facilitate the subsequent recycling work of environmental protection workers.

　　(4) Establish a correct consumption concept and recognize the importance of green packaging. Because consumers do not fully consider the problems themselves, pay attention to the aesthetics of the outer packaging of the goods and various dazzling marketing strategies, consumers are prone to misbehaviors such as blind consumption, comparison consumption, impulsive consumption and so on. With the deterioration of the environment and the promulgation of relevant laws and regulations, consumers are gradually aware of the consequences of wrong consumption, and their consumption concepts have changed, and they can make correct consumption based on their own needs, green and healthy products, and practicality. Put an end to wrong consumption behaviors, establish correct consumption concepts, and advocate green consumption.

　　(5) Follow the concept of green development and highlight green and environmentally friendly design. Green packaging design pursues the harmony and unity of humanity, natural resources, and ecological environment. It is a design project with complex content and many considerations. Designers are required to have a certain comprehensive ability and a sense of social responsibility, from the national economic situation, the nature of product packaging, consumer demand, design materials selection, etc., logical and innovative all-round consideration, focusing on the streamlining of design elements, environmental protection of materials, production, and disposal During the entire cycle of the material, the harm to the environment and human body is reduced. Proceed from actual needs, rationally design, and promote economical, practical, beautiful, and environmentally friendly packaging concepts.

　　 Fourth, conclusion

　　In the development of the new era, green health has become a common theme appealed by all countries. Protecting the environment and caring for health are the focus of today's society. With the rapid rise of the cosmetics industry, cosmetic waste has become one of the urgent problems to be solved. Therefore, we should start from the source and call on the people of the whole country to jointly establish the concept of green development. Merchants should pay attention to product quality to attract consumers. In terms of cosmetic packaging design, they must reject excessive packaging and use appropriate environmentally friendly materials to take the road of green packaging and moderate packaging; Designers should cultivate green design capabilities, considering all aspects of national economic conditions, product packaging nature, consumer needs, and design materials selection; consumers should recognize the necessity of green packaging, consciously sort and dispose of waste, and improve waste recycling and utilization. . Only by raising the awareness of all walks of life can we help the whole people to embark on a green road, and have the opportunity to achieve sustainable development, so as to achieve the goal of creating a beautiful home together.