Cosmetic market in 2012 has come, the local cosmetic brand how to 'fight'?

Experienced in domestic daily chemical products after the 'boom', face the price competition of the industry and market competition, cosmetic market has tended to steady state. In recent years, the domestic cosmetic market in the rapidly developing at the same time, the local cosmetic brand market share has been invaded by foreign cosmetic brands. Rising raw material costs by national economic inflation, daily chemical products, domestic cosmetic brand because of its popularity is lower, the smaller the market share, easy to fall into 'up, do not leave customers; Don't rise, do not leave the cost 'awkward situation. Terminal market gradually mature, so, facing the increasingly severe competition in the industry, and how should the local brands from years of 'fighting' encirclement? First of all, in the face of foreign cosmetic brand strength, the local cosmetic brand should follow the change of market environment, improve the strain capacity brand itself to market volatility. Improve the brand market operation ability, thus ensure the brand products in the terminal will not face by other brand 'squeeze' the plight of 'marginalization'. Second, in the face of cosmetic brands is increasing, cosmetic brand should take the initiative to use 'indigenous' advantage, development of cosmetic products with local characteristics. Compared with foreign cosmetic brands, domestic cosmetic brand to win the market from the aspects of service, the details is difficult. If can be based on local features, set up consumer word of mouth, can firmly grasp a certain market share. Finally, with the loss of the domestic cosmetic brand market share, will inevitably led to a decline in brand awareness. So, it is imperative to open up new markets is now one of the things. Both from urban to rural, from domestic to overseas, local cosmetic brand should not be with regional sales, and should continue to expand product sales market. To sum up, the domestic cosmetic brands in the face of the upcoming years, should closely follow the market changes, many seek to brand, win consumer word of mouth, to occupy the market share. Edit: note: henan