Cosmetic companies taking advantage of entertainment marketing

At present, the cosmetic market competition is particularly fierce, the foreign investment enterprises, local enterprises to outdo each other, with one, all won the great benefits of cake. Around the date of the battlefield, filled with the smell of smoke. Local companies want to breaking out of the encirclement its feasibility, the policy of development strategy must be the promotion also must have foresight. A successful business, want to have a combination of the correctness of the development strategy and marketing model of rationality, can cause the it climb higher. But domestic cosmetic companies have much has been in decline, has to be sweeping changes, and to turn over again. Take for example, softto softto merchants as a famous Chinese cosmetic brand, but in recent years, are in decline year after year, so in order to enterprise can sustainable development, not long ago, softto formal cooperation with tencent, establish the annual strategic and cooperative partnership. And years softto promotion strategy for conveniently, led quantity 'share,', in a nutshell is the power of the plan with the help of entertainment marketing promoting brands. Softto denounce is gigantic endowment with tencent reached cooperation, both sides of the cooperation project: tencent news APP patch before the splash screen advertising, tencent video advertising, creative and interesting cool hairstyle minisite web sites, and sports channels, etc. This time, softto using tencent the entertainment colossus, conveniently open the brand of the mobile Internet marketing situation, and many consumers have a better interaction and communication, also gain the expanded brand influence and reputation. In addition, in the coming World Cup softto will release overhand innovative products, hair loss brought by the 'cure' stay up late watching the World Cup. A topic can cause the interest of all, if coupled with a utility with good quality products, through efforts to promote, then, softto are bound to succeed, and a big step forward. Let's wait and see! Tip: according to softto first quarter earnings, according to its total sales only. , lost nearly $ten thousand yuan, compared with the same period last year dropped by about %. It is reported, from the year beginning, softto loss-making, highest lost nearly at a time. Hundred million. Editor: huang rui