Cosmetic advertisements in costume dramas are popular but the picture can not 'hot' eyes

General administration of press and publication, radio and television brought in a series of after the ban on advertising, advertising has become advertisers last chance, but in today's star the billion dollar paid big background, the producers have to through a variety of implant to get more funding, trying to 'gold'. , look at the current market outlook generally optimistic about the film and television play, only a few seconds images into millions of this session. 'Hot eyes' costume piece makeup than I also don't know when to play, the brand of TV implanted deep feeling, especially recently showed the trend of barings screen, by the network novel IP dramas. IP plays most back millions of fans, plot the ups and downs but I do not fall convention, and hot body before planting more make it become a beacon of many brand implantation. Among them, the costume piece this cake has been advertisers have long coveted. But subject to s relation, cosmetics, food such big customers, has been rejected. However, nowadays there are many scenes are cosmetics brand appropriate changes, supplemented by antique brand packaging, it became the popular creative marketing. Regardless of the recent hit 'junior iii li, peach blossom', or 'solitary fang not up', are densely brand advertising, and implant technique has reached the costume piece of 'new world'. 'Junior iii li, peach blossom', for example, female 2, a box in his hand on the forehead, the lens design is known as the word of brand name. Similarly, in order to make a cosmetics into the solitary fang is not up, the writer will brand image into the shape of a host, always appear in the actor's hands, than the heroine also play. In this scenario, netizens have said those ads make people instantly play: 'in addition to play, what can I say? ', 'watching hot eyes! 'Others said that they understand:' costume dramas with advertising had fun! '' implantation is better than stiffly advertisements! 'As a result, the TV ratings are often is rising in the debate, leaving only teasing advertising a feather. Clearly bristle, spent a large amount of money for ray point, why the big advertisers on advertising also have? It exposed the blindness in local brand in advertising. Even have to spend money to do marketing advertisers think the most afraid of be leaves fall silent, controversial is better than no sound. Cosmetics implanted to 'moistens everything silently' think that year, we see the costume piece is this: 'ZhuangGuFen white camel mountain, green powder, the powder of friendship! ”。 'White camel mountain ZhuangGuFen' by guo lotus aloud to laugh when on a ticket; Mo Beckham is also called 'bird honeylocust powder' advertisement: 'bird brand honeylocust powder, washing out the generation of owners. 'Not only has excellent advertising creative, never add a filthy traces. As is known to all, modern cosmetics in the costume piece is very not easy, is to do the brand effectively reveal and not overly commercialized, the balance of business scale, grasp of consumer acceptance, have greatly test a team's creativity and execution. Then how will not destroy the drama plot atmosphere and continuation of the situation, effective show will implant brand? And how to make cosmetics ads show no viewers? When it comes to implant will have to mention Korean dramas. As men and women protagonist miss the brother sisters are powder carved jade, all blow play can be broken skin, clothing products are high. In the play, they also use cosmetics, but that make the finishing point, also is the icing on the cake. TV once aired, each from media people flock to shi would like to men and women protagonist 'steak' to the nowhere to hide, and implanted orchestrated, a brand in imperceptible in is on fire. In contrast, the Chinese film and TV implant, the effect is, hot style is hard to find. Investigate its reason, is on the understanding of the implanted with little thing, the logic of our plays appeared deviation. Homebred brand most implant looks stiff, embarrassed, because for the drama itself, this is not to need to plot, its position is not clear. For the fans chase play, brand impression will be discounted, dispensable. The personage inside course of study says, the general product placement is suitable for the brand itself has certain well-knownness, not suitable for the famous brand, because without affecting the plot, on the basis of television advertising can give brand integration scenario, time is shorter, less if the brand is not known to the audience, even if there is not too much significance. Also pointed out that the TV ads also need to consider three aspects: the need to balance TV content and brand positioning and fusion of tonal and consistent; , TV audience with brand audience; , give full consideration to the brand characteristics, can be combined with TV type tailored, from the aspects such as plot, character reflect brand concept. In short, the film and television put products into the lens implant is not such a simple thing. Beneficial combination, also is just a product can be incorporated into the plot, the audience was grass, in the unconscious is 'moistens everything silently'. After all, the film and television play most of the implant is not business, but creative. Editor: huang rui