Colour makeup product packaging problem analysis

Different grade of products, can be applied to different packaging, then, how should on cosmetic product packaging, to make their own characteristics? According to many years experience of product application, research on consumer psychology for a long time, coupled with my own professional knowledge after analysis, I think the most important thing is: according to the different class, to select the corresponding material and color. In terms of professional theaters products, product positioning is typically in accordance with the low, middle, high, three class. Launch individualizing packaging. In colour, the launch of packaging materials with the class, more easily accepted by consumers. For low grade of products, for example, can complement with packaging, use of environmentally friendly recycled materials. On the choice of color, can use the light color attune such as silver, white, pink. While the material plastic aluminum foil can be used. In medium and high-grade products, material should use environmental protection glue, biodegradable plastic material or recycled paper. Color can choose the color of kraft paper, light color, white, etc. If the packed in environmental protection, the product is more big brands. As the package of plastic lipstick tube support for environmental protection, it is very helpful to enhance the brand reputation. Cosmetic line products, more focus on the terminal sales. So, what need to do some the packing of the products change. If the product is positioned in the medium, so, the reclaimed rubber use transparent material on the package or glass. Transparent material can make to the product has the effect of the transparent, visibility, and this is part of the consumer need intuitive consumer guide, so can direct the consumer psychology of consumers' first impressions are most lasting, thus easier to make a deal. If the product is top grade, you need to make it more mature outer packing. The material of these products can use frosted glass or ceramic to do. Have the feeling of hazy appearance. The material color is white, white porcelain, make consumers feel rich, to buy the products after will feel that this product has a value. And some of the high-grade products, is something different again. Special high-grade products such as, some contain high-tech products on the market, more specific on quality. The price will go to 1000 yuan of above, the product packaging can use some materials of space effect. Such as vacuum or special packing. In gold, silver color, also can set some pictures. The material can be used on the enamel materials, as well as cloisonne, crystal, etc. These products packaging, from appearance can let the consumer feel this is the product quality is reliable. Though it is just a kind of psychological hint, but enough to clear, packaging materials have been used to value the high material, so it contains high-tech components, can achieve better results. The outer packing design, should have the consciousness of the Chinese characteristics and lead now many domestic product packaging, like to use avatars, and signature. This is used very popular in foreign countries. Unfortunately, now has been inappropriate. In fact, the packing of the product not only fashionable, but should be beyond the trend, and to look after the fifty years. Now that we know of chanel perfumes, and other perfume, packaging design in the decades ago, but now it seems that the same with contemporary also leading the trend. Such as LANCOME (again Lancome) From the start with the roses as a symbol of their products, now with the home at the sight of the roses on the package to know its scent and it contains the components is the essence of rose. This is a very worthy of domestic enterprises to learn. Actually, now we need to do is to use consciousness to guide consumption, and not just on the reinforcement consumption. Such as foreign Anna sui, this is for many years the perfume brands. And consumers need only through the outer packing, will be able to understand: this is a full of sweet perfumes. Its pink series color, as long as it is to use the perfume brand, is a sweet girl. Rubinstein ( HR） Have a mascara, with golden packaging, look plump and slender, memorable. This kind of packing to give consumers a kind of psychological hint: as long as you use this product, can get long and full effect. At the same time, it really can do such effect on quality. Consumers to use such products, can produce value. Launched in the market now some cosmetics containing Chinese medicine ingredients, a lot of these products is insufficient, the effect of the outer packing with very foreignize. In fact, since is used is the quintessence of our country -- — Traditional Chinese medicine product, should use the outer packing has Chinese characteristics. Such as colour can boldly use red, yellow, blue. Of course, there are a lot of product packaging with the Chinese characteristics. But because a lot of colour collocation is improper, also failed to packing, and this is not a lack of example. Worth mentioning is that, once I went to Indonesia, see a local herbal medicine developed by hand cream, I was the most attractive is its outer packing: use the cane makes up into a small box, inside is a hard plastic. A look is with a local flavor, is a collection of desire. In fact, China has thousands of years of accumulated in the color and decoration, a lot of elements can be applied. If the products come from China. They should embody Chinese characteristics on the packaging, not only let a person have to purchase desire, and can also be commemorative collection of finished. When foreign visitors come to China will also want to buy go as a souvenir, then the product outer packing was successful. And how to do this step, it is need to the personage inside course of study to think well.