Cold acid spirit course difficult national brand road where ( A)

Speaking of cold acid spirit, believes everyone not unfamiliar, its slogan 'cold heat, sweet and sour, want to eat eat' is around the streets, and it can be said that the cold acid spirit is accompanied by us grow up with the brand of toothpaste. However, in today's daily chemical industry overall environment under the big fight, cold acid spirit along the way, process. The reporter walks into a supermarket, random shelves in toothpaste, you can see lined with all kinds of different brands and efficacy of toothpaste. On the shelves of gold position, occupying are foreign brand of toothpaste, crest, Colgate, black, etc. And some domestic national brand of toothpaste, cold acid spirit, two needles in a very inconspicuous place. Supermarket staff told reporters that sell many better than foreign brands of toothpaste, and domestic national brand products, by contrast, choose men less, and partial ageing and purchase crowd. Not only that, the reporter found that foreign brands of toothpaste many species than national brands, so take up most of the shelves. Cold acid in cold acid spirit spirit difficult course into historical stage, began a decade of the 'path to supremacy'. However, the comfortable year foreign brands to enter the Chinese market, it comes to cold acid spirit has brought the huge impact. With is give priority to dozen of product comfort of anti-allergic, into people with strong appearance. Willing to spend for advertising promotion, thus to create awareness it. This is a huge advantage of national brand cannot match. According to data shows, cold acid spirit has accumulated since years after sales about the product, in the cold acid toothpaste yield than cold acid spirit in spirit, annual production of all teams, year-on-year growth. %, toothpaste sales branch, year-on-year growth. %, gross industrial output value of ten thousand yuan, year-on-year growth. %, development and stability as a whole. Compared with the foreign brands such as Colgate, however, is the gap is quite large, was dwarfed, colgate-palmolive in the third quarter of the year net profit to reach. Million dollars. Editor: huang rui