Chinese brush cosmetics market deficiencies must be caused take seriously

China is a populous country, so is very considerable market, cosmetics industry in the domestic brands quietly grow at the same time, many overseas cosmetics also gradually started to invest in the Chinese market, after China's accession to the WTO, foreign cosmetics companies are flocking into the Chinese market, and the rush to squeeze in more and more foreign enterprises, so it is a big challenge for local brands and foreign brands in terms of sales and domestic Chinese brands will become competitors. So, in this wonderful and fierce competition in the Chinese cosmetics processing enterprises will adopt what kind of way to play? Anyone here has made the forecast on the situation, the Chinese cosmetics processing enterprise's marketing strategy is most likely in the diversification of products, the development of new products and product, the first of its kind to execute this strategy, the development time, capital, and collect the latest intelligence will become the Chinese cosmetics processing enterprises to research on the subject, they will focus on the use of high technology and high quality information technology processing. Processing enterprises with foreign brands in China cosmetics enterprise competition, there are many unknown brands are also quietly climbed up, and their laws and regulations system is not perfect, don't adapt to the development of the cosmetics industry, but because all want a share, they are also trying to, which creates a cosmetic market now the phenomenon of good and evil people mixed up. The reasons for this phenomenon is more than this, there is at present, China's cosmetics industry management mechanism is not perfect, not a very good research and development capabilities and a lot of lack of professional technical personnel and the lack of unified standards in the management of cosmetics that cannot achieve a good level in terms of quality. www。 hzpzs。 Net/editor: xiao sun editor: note: henan