China's cosmetics packaging situation, discussion

After China's accession to the WTO, the global brand management has become an important strategy, enterprise international competition of brand development, brand education, innovation and other issues are increasingly brought to the attention of the domestic enterprises, although there is no international brand, rich experience in brand management, also the lack of successful brand operation management methods, Chinese national enterprises are still in trial and error, in innovation and development. In cosmetics, washing products industry, for example, although in people's mind with white porcelain green iron cover, antique, economical 'big friendship cold cream, but this one was in the 80 s reputation across the country, with hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. Foreign information across the intervention, the use of new technologies, new products, and distributing the packaging and publicity, investigate its purpose is only one for each customer indecision. In today's goods abundance, no change, no innovation, will be eliminated. Cosmetics packaging materials in general 'cosmetics' actually including skin care products, hairdressing hair care products and perfume etc. Several categories. All kinds of eye cream, night cream, SOD honey and sunscreen, etc. , can be classified as skin care products; Shampoo, hair conditioner, hair color, such as water, lipstick, eyebrow pencil and nail polish cosmetics can be classified into hairdressing supplies; The perfume can always is self-taught.