China's cosmetic packaging development trend

After China joined the WTO, global brand management has become an important strategy for companies in international competition. Brand development, brand education, brand innovation and other issues have also received increasing attention from domestic companies. Although they do not have rich brand management experience with international brands, they also lack successful brands. The management method of operation, but Chinese national enterprises are still constantly exploring and seeking development through innovation. Take the cosmetics and detergent industry as an example. Although people still have the impression of a white porcelain bottle with a green iron cover, an antique and affordable 'Big Friendship' cream, this cream was once famous all over the country in the 1980s. The old brand with 10,000 customers can now only rely on the ever-decreasing consumer base to maintain its meager sales. The intervention of external information, the application of new technologies, the emergence of new products, and the overwhelming packaging and promotion have only one purpose-to compete for every hesitant customer. Today, when the goods are extremely rich, if you don't change or innovate, you will be eliminated. Leaf Industry Design Online
　　 Guangzhou Lisson Plastic Co.,Ltd cosmetic packaging materials
　　 'Cosmetics' in the general sense actually includes skin care products, beauty salon products and perfumes. All kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products; shampoo, conditioner, hair dye, lipstick, eyebrow pencil, nail polish and other cosmetics can be classified as beauty salon products; And perfume can always be its own family. Leaf Industry Design Online
　　As a fashion consumer product, cosmetics requires high-quality packaging materials to increase its value. At present, almost all kinds of materials are used in cosmetic packaging. Glass, plastic, and metal are the main cosmetic packaging container materials currently used, and cartons are often used as outer packaging for cosmetics. Constantly developing new materials and new processing technologies, and pursuing new shapes have always been the focus of the industry for the development of cosmetic packaging containers. The scope of application of materials is not limited to glass bottles and plastic bottles. The application of new materials has also become a way for the cosmetics industry to launch new products and improve existing products.
　　New type of sealing hose cover
　　 Guangzhou Lisson Plastic Co., Ltd. recently announced that the use of its newly developed sealing caps by personal care product manufacturers can greatly reduce water penetration and product waste, and protect the integrity of the brand. The newly improved 2-inch cover improves the waterproof ability between the bottom of the cover, the neck and the body of the cover, and protects the bath products from being diluted.
　　 This kind of bottle cap is very suitable for personal care products, especially shower gels, lotions, shampoos, hair conditioners and soaps. The polypropylene cap has high sealing properties and can prevent moisture from penetrating into the neck of the tube. The extended cover opening piece can protect the tube cover and the cover top part. In addition, the top part of the lid is very close to the hinge, which can better prevent the entry of moisture, which eliminates the possibility of dilution of the content and the growth of mold, which is the key to protecting the integrity of the product and reducing waste.
　　The color of the sealing hose cap can be selected according to the packaging or the whole product, helping the marketing department to deliver a unified and profound brand concept, increasing the attractiveness of purchase, the cap is available in various sizes and can be customized for customers. Leaf Industry Design Online
Taking the well-known P&G (Procter & Gamble) as an example, the bottle material of its newly launched 'Ji Shuang' bath brand has changed the texture of the previous hard plastic, and chose a more humane soft and hard plastic packaging. In this way, Invisibly, it increases the affinity of its products. It can be said that the successful launch of 'Ji Shuang' is not unrelated to the choice of packaging materials. Similarly, on the basis of the existing strong brand, 'Pantene' has made a lot of efforts to improve the outer packaging pattern and material, which injects fresh vitality into the old brand. It can be seen that fashionable, eye-catching, energetic and interesting outer packaging design and the adoption of new bottle types will become one of the means for cosmetics manufacturers to win the final victory. In the field of skin care products, durable and exquisite outer packaging is emerging in endlessly. Take the crystal series products produced by Dalian Eco Beauty Cosmetics Co., Ltd. as an example: First, because of its unique paste manufacturing process―the first example of using a fully automatic computerized paste making machine , The essences of various functions are made into spherical particles, filamentous flowers and other shapes, and placed in a gel-like transparent gel. Not only the appearance is crystal clear, fashionable and beautiful, but also because it completely seals the essence, And use the conductive effect of active metal ions, so that it can restore the natural vitality of the skin and eliminate skin problems more quickly and effectively than ordinary cream-like skin care products. Taking into account the aesthetics of the paste, the designer tends to choose the organic glass material with good transparency, strong plasticity, and the same and stronger hand feeling as glass in the selection of the outer packaging bottle, and it is matched with quality and gloss. The high-quality gold and silver bottle caps give the crystal series cosmetics luxurious and fashionable connotation. The products have been favored by young and middle-aged female consumers since they were put on the market.
　　The future development trend of cosmetic packaging
　　 The packaging of cosmetics needs to be protective, functional and decorative. The trinity is the future development direction of cosmetic packaging.
　　◆ Fresh-keeping cosmetics will occupy a considerable market.　　Because the manufacturer produces products that do not contain preservatives in order to meet the needs of customers. Manufacturers fill them in extremely small containers, and customers can use them all at once. For example, many brands of essences use this packaging method. The price of this kind of cosmetics is too high to become a mainstream product in the market, but it is a sign of a fashionable and luxurious lifestyle in the future, so there will be a stable consumer group.
　　◆ Development and design of green packaging materials.　　Many cosmetic manufacturers have begun to pay attention to environmental protection issues, and they have also added environmental protection considerations to the selection of cosmetic packaging materials, considering whether these materials can be recycled, which is in line with the increasingly important environmental awareness.
　　◆ Multi-layer plastic composite technology. Leaf Industry Design Online 　　 It can make multiple layers of different kinds of plastics compound together, and they can be molded at one time. You can choose any imaginable color and design all kinds of containers. With multi-layer molding technology, on the one hand, plastic packaging can completely isolate light and air and avoid oxidation of skin care products. On the other hand, by kneading different kinds of substances, it can obtain wonderful visual effects and unique feel in appearance, which improves Flexibility of the hose.
　　◆ Vacuum packaging is quietly emerging.　　Vacuum packaging can protect skin care products containing fat, rosin oil, and vitamins. It has the advantages of strong protection and high elasticity recovery. Another important development direction of vacuum packaging is to highlight functionality, which is very important for less complicated containers.
　　◆ Plastic bottles still occupy an important position. The advantages of the leaf industry design online 　　 plastic containers have always been light weight, strong and easy to produce. Through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparency that only glass had in the past. In addition, PETG is easily dyed into various colors, and even after anti-UV treatment, the transparency remains unchanged.
　　 From an overall point of view, in the design of outer packaging and the use of materials, foreign cosmetics companies are currently more proficient than domestic companies, and they are more extensive and creative in the choice of materials. However, we believe that with the maturity of the market, the growth of domestic cosmetics companies, and the gradual enrichment of related materials and information resources, in the next two or three years, more local Chinese cosmetics companies will play an important role in the international cosmetics arena.