Chemical terminal price domestic unity and easing foreign investment

Cosmetic industry insiders know that domestic and foreign chemical companies from the ex-factory price to the retail price management system control, foreign cosmetic brands don't usually requires end uniform price, and the local brands more mindful in accordance with the unified retail sales price. The personage inside course of study tells a reporter, domestic brands are strict control from the factory price to the terminal price, because in this way they need to ensure that dealers, agents of the profits. Compared with the international brand of terminal price controls are very loose. Reason is the local cosmetic brand is the marketing strategy, and international brand is a pull marketing strategy. Foreign brand through a lot of advertising, usually by consumers to drive brand sales of domestic brands may not have such power, usually guarantee profits, by ways of boosting the sales channels. Kuan ti group public relations director, told reporters that kuan ti to different levels of agents, distributors discount is different, but different channels of the country's retail terminal at the same price. Long force has also said the company has a strict supplier and retail price system, in terms of the contract of the relevant provisions in the contract attachment. Company principle is to not allow retailers to excessive price concession for sale, or you will upset the price system of products and brand image. Some vendors at the time of activity, also can apply for sales promotion price to distributor, and even some require suppliers to provide employees with a strong channel chamber of commerce to promote giveaways. Brands promotion activities, will be through the city manager to coordinate the price of the stores, supermarkets. Have estee lauder told reporters that its products sold in department stores, cosmetics shop, just give a suggested retail price to retailers, the company has no right to interfere with the product, with the final price channel itself is the main part of the goods. Procter & gamble China internal relevant personage also said that the price of different stores and channel is also up to channel. www。 hzpzs。 Net editor: xiao sun editor: note: henan