Chemical industry: 'old' brand of 'new'

While facing the cost price, multinational enterprise competition pressure, domestic cosmetic companies signing is still good performance this year, this scenario is a 'great', a conservative estimate of next year industry overall TouFangE in one hundred million yuan of above. Contract rate is high, the old customer to have recognised, effective advertising resources used in carrying out the public bidding online for the first time this year, he love China central television (CCTV) - bought again Exclusive jin-qiang huang file's name. About ten or so the client is expected to appear on the scene of the tender, and bid for next year's gold resources. Present a bright spot in this year is 'old' brand 'new'. Waves, such as guangzhou group and peng jin industrial joint peng jin series of washing products, its by jiang wenli endorsements in CCTV's advertising campaign last year one, three, eight sets of prime-time launch; Although peng jin brand was born soon, but behind the wave has already has a mature advertising strategy, very recognition for CCTV's role in boosting the national market, therefore, peng jin brand catharsis things just came out a target point directly to the CCTV, long-term development route. Daily chemical enterprises, the only a soe south chemical is ready, hope that through CCTV platform to build its keon brand. Another concern of laundry detergent category is the new trend of development, with the increasing of national living standard, the demand for cosmetic products also gradually show the characteristics of the layered, laundry detergent for cleaning products in the high-end products, has been more enterprises as a new profit growth point. At the same time, due to the high homogeneity product itself, as early as possible in the consumer to establish brand effect become the consensus on the category manufacturers.