Chanel third go-round favorite foreign cosmetics

Recently Chinese consumers favorite and least favorite cosmetics brand fresh. Chanel was awarded the most popular among Chinese consumers brand, the brand has to secure title for three consecutive years. The Avon is a negative example, become the most don't like the cosmetics brand Chinese consumers. Came under suspicion with Avon and Mary kay and artistry, it is worth mentioning that the three brands are from direct selling enterprises. Have held three years in a row, the investigation for imported cosmetics brands, domestic brands are not included. One of the most popular foreign cosmetics brand chanel, l 'oreal and estee lauder, chanel and a big gap between the second l 'oreal, favorable rate. % is much higher than that of l 'oreal. %。 The least popular foreign brand Avon and Mary kay did not enter one of the most popular in the top ten list, it can be seen in the lower position in the minds of Chinese consumers. Avon is three years in a row on the least popular cosmetics HeiBang. And chanel at the same time, the favorite brand first and the second most don't like the brand visible position in the consumers' mind there are still some risk. Johnson &johnson brand evaluation is not so good, in both in the list are ranked in the opinions of the consumers to the brand or larger. On the whole estee lauder, sweet nai and l 'oreal market reaction was good. Mentholatum in this year's market performance is much higher than last year, shiseido has been weighed down by diplomatic tensions, favorite dropped five places in the list. Avon, artistry and Mary kay occupied the most don't like foreign brand list three of the top four seats, whether it can be said to be the failure of the direct selling brands? Direct selling brand as its public image in the consumers' mind gradually deteriorated, direct selling enterprises also need to spend more energy on the train the consumers to the brand accept and love. Edit: small xing: anhui